Skechers

Skechers 1

Skechers U.S.A., Inc. is an American multinational footwear and apparel company founded in 1992 and headquartered in Manhattan Beach, California. It is the third largest footwear brand in the world by sales. The company designs, develops, and markets a variety of lifestyle and performance footwear, apparel, and accessories for adults and children, with popular product lines including Skechers Sport, Slip-ins, D’Lites, Bobs (charity line), Mark Nason, Skechers Work, Go Walk, Go Run, and Go Golf.

Skechers has a history of promoting its products with celebrities from musicians and TV personalities to athletes across various sports. It has been a regular advertiser during the Super Bowl since 2010 and has expanded into sports sponsorships including golf, pickleball, soccer, and basketball.

In recent developments, Skechers was acquired by private equity firm 3G Capital and became a privately held company in 2025. The company has faced litigation related to advertising and trademark infringement in the past and investigations related to concerns about forced labor, which Skechers has denied.

The company is also known for its philanthropy through the Skechers Foundation, donating shoes worldwide to children in need and supporting various nonprofit causes. Skechers has also ventured into entertainment with several animated film productions.

Overall, Skechers is recognized for its comfortable, versatile footwear with a broad global presence and diverse market appeal.

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