Choosing the “best” hair color depends on your skin tone, eye color, personal style, and maintenance preferences. Here’s a breakdown of popular hair colors for 2025, based on current trends and expert insights, to help you find the perfect shade:
1. Revlon Colorsilk

4.6 out of 5
Salon‑Grade Permanent Hair Color You Can Use at Home
Formulated in collaboration with salon experts, this convenient kit delivers long-lasting results.
Keratin‑Infused, Ammonia‑Free Formula
Nourishing hair color enriched with keratin and silk amino acids, leaving your hair healthier and shinier than before.
100 % Gray Coverage
Revlon’s 3D Color Gel Technology delivers rich, natural‑looking, multidimensional color with lasting shine.
2. L’Oreal Paris Excellence Crème Permanent Hair Dye

4.6 out of 5
L’Oréal Paris Hair Color: Discover a full range of hair color options, including permanent, semi-permanent, and temporary dyes. We also offer root touch-up solutions, anti-brass toners, and lightening systems. Whether you want to cover gray, add highlights, go bold with vibrant shades, or experiment with ombré, we have the perfect color for you.
Unmatched Gray Coverage: Excellence Crème delivers 100% gray coverage—even on the most stubborn grays—with a Triple Care Color routine that nourishes while it colors. Infused with Pro-Keratine Complex, this formula helps protect hair, leaving it soft, strong, and radiant.
3. Garnier Hair Color Nutrisse Nourishing Creme

4.5 out of 5
Shade 11 – Blackest Black (Peppercorn): Experience our deepest black shade, enriched with cool undertones. This permanent hair dye nourishes as it colors and is designed to adapt to all hair textures, delivering rich, even color and 100% gray coverage that lasts.
Nourishing Hair Dye Kit: The only hair color system that includes a unique fruit oil ampoule—snap and pour it directly into the color mix for added nourishment. Complete your coloring routine with our after-color conditioner, infused with a luxurious blend of five fruit oils: avocado, olive, shea, argan, and coconut.
4. Clairol Root Touch-Up by Nice’n Easy Permanent Hair Dye

4.5 out of 5
Root Touch-Up Made Easy
Achieve 100% gray coverage that lasts up to 3 weeks—in just 10 minutes!
Seamless Color Match
Powered by ColorBlend Technology, the formula perfectly blends root regrowth with your existing color for a flawless, even finish from root to tip.
Salon-Inspired Tools
Touch up like a pro with our salon-quality brush and bowl included in the kit. No roots, no grays—no salon visit needed!
5. Schwarzkopf Color Ultime Hair Color

4.5 out of 5
Fashion Black – Bold Meets Glamorous
Turn heads with Color Ultime’s Fashion Black—an intense, daring shade that flatters every complexion and pairs perfectly with voluminous styles for a truly glamorous look.
Show-Stopping Shine
Infused with our signature Diamond Brilliance Serum, this formula delivers rich, lasting color with a luminous, salon-worthy shine.
Advanced Hair Dye Formula
Color Ultime’s permanent hair color is formulated with a built-in UV filter to help protect your hair and maintain vibrant color between applications.
6. L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color

4.5 out of 5
L’Oréal Permanent Hair Color
L’Oréal Paris offers a wide range of hair color formulations to suit every style and need. From the fade-defying richness of Superior Preference to the bold, trendy shades of Feria, and the expert gray coverage of Excellence Crème—experience long-lasting, vibrant color you can trust.
Long-Lasting Hair Color Options
Explore L’Oréal Paris hair color for every look—permanent, semi-permanent, temporary, and root touch-up options. Whether you want to cover gray, add highlights, go bold with bright hues, or try an ombré style, L’Oréal has you covered.
Key Considerations
- Skin Tone Matching: Test shades against your skin (use swatches or consult a stylist). Warm tones pair better with warm colors, cool with cool, and neutral with almost anything.
- Maintenance: Lighter colors like platinum or pastels require more upkeep (every 4-6 weeks). Darker shades like chocolate brown or soft black can last 8-12 weeks.
- Hair Health: Bleaching for light or vivid colors can damage hair. Use color-safe shampoos (e.g., Redken Color Extend Magnetics) and deep conditioners (like Olaplex No. 3) to maintain health.