The Best Face Serums of 2025
Face serums are powerhouse additions to any skincare routine, delivering concentrated actives like hyaluronic acid for hydration, vitamin C for brightening, and retinol for anti-aging. Based on expert reviews, dermatologist recommendations, and real-user testing from different sources. Here are the top ten standout serums for 2025. These picks cater to various skin types and concerns, with proven results in hydration, firmness, and glow. Prices are approximate and may vary by retailer.
1. Neutrogena Hydro Boost Hydrating Hyaluronic Acid Serum
4.7 out of 5 Ratings
Hyaluronic Acid Serum: This hydrating face serum features hyaluronic acid, a natural skin hydrator that attracts and retains moisture on the skin’s surface without clogging pores. Neutrogena Hydro Boost Hydrating Serum: A 1 fl oz bottle formulated to provide long-lasting, skin-quenching hydration for a radiant glow day after day.
2. CeraVe Resurfacing Retinol Serum
4.7 out of 5 Ratings
This CeraVe Resurfacing Retinol Serum smooths skin texture, fades acne scars, and enhances radiance. It reduces post-inflammatory hyperpigmentation while strengthening the skin’s barrier. Infused with licorice root extract to brighten skin and niacinamide to soothe. Fragrance-free, paraben-free, and non-comedogenic. Minimizes pores for a refined complexion.
3. The Ordinary Hyaluronic Acid 2% + B5
4.7 out of 5 Ratings
The Ordinary Hyaluronic Acid 2% + B5 is most-loved hydration serum that instantly hydrates and plumps, while smoothing texture and wrinkles. Provides immediate, long-lasting hydration for smoother, plumper, and healthier-looking skin. Apply a few drops to the face in the morning and evening.
4. medicube PDRN Pink Peptide Serum
4.6 out of 5 Ratings
LONG-LASTING HYDRATION: Fortifies the skin’s barrier, boosting protection against external irritants and pollutants. Delivers intense moisture and refines skin texture for a smoother feel.
GENTLE, LIGHTWEIGHT FORMULA: Mild and suitable for all skin types, perfect for daily use. Dermatologist-tested, low-irritation, and free from gluten and artificial colors.
KOREAN GLASS SKIN GLOW: This pink glow serum revitalizes dull skin, enhances elasticity, and promotes a radiant, resilient complexion while helping to prevent future breakouts.
5. Olay Regenerist Serum, 1.7 Fl Oz
4.7 out of 5 Ratings
ANTI-AGING SERUM: Delivers visible results from day one. ULTRA-LIGHTWEIGHT: Quickly absorbs, non-greasy finish. POTENT INGREDIENTS: Hydrates and restores volume and structure to skin’s surface. APPLY POST-CLEANSING: Best used after cleansing for optimal results.
6. L’Oreal Paris Revitalift Triple Power Anti-Aging Concentrated Face Serum
4.7 out of 5 Ratings
Revitalift Skincare Routine Incorporate anti-aging benefits into every step of your skincare routine with Revitalift. Gently exfoliate with Revitalift Daily Facial Cleanser, treat with Revitalift Triple Power Face Serum, and hydrate with Triple Power Day Cream.
Anti-Aging Serum Benefits This powerful anti-wrinkle serum reduces wrinkles, restores skin density, and refines skin texture. Right after application, your complexion glows with radiance. Within one week, skin feels smoother and tone appears more even.
7. La Roche-Posay Pure Retinol Face Serum
4.6 out of 5 Ratings
La Roche-Posay Pure Retinol Serum is a facial serum and wrinkle serum that combines pure retinol & vitamin B3 to reduce fine lines, wrinkles & sun damage, leaving skin smoother, hydrated & renewed, suitable for sensitive skin. This Pure Retinol & Vitamin B3 serum visibly reduces the look of lines, wrinkles, & signs of premature sun damage. Apply serum in the evening to the face and neck. Use in association with SPF protection. Avoid eye area.
8. e.l.f. SKIN Holy Hydration! Triple Bounce Serum
4.7 out of 5 Ratings
CREATES A PLUMP COMPLEXION: Ideal for quenching dry skin. the Holy Hydration! Triple Bounce Serum reveals fresh, plump, and supple skin. Your complexion will look and feel more hydrated. HYDRATING FACE SERUM: Get your bounce back and add an unparalleled boost of hydration to your skincare routine. This gel face serum is supercharged with 1.7% hyaluronic acid, plus squalane and niacinamide, to help deliver maximum hydration.
9. CeraVe Anti Aging Retinol Serum
4.7 out of 5 Ratings
CeraVe Anti Aging Retinol Serum: This advanced face serum, infused with retinol, smooths skin texture and reduces the appearance of fine lines. Formulated with hyaluronic acid for long-lasting hydration and niacinamide to calm and soothe, this wrinkle-reducing serum promotes a radiant complexion.
Fragrance-free and non-comedogenic, this retinol serum is designed for evening use. Start with gradual application to allow your skin to adapt to retinol’s powerful benefits. Featuring encapsulated retinol with MVE Technology, this serum ensures controlled, slow-release delivery to support your skin’s protective barrier, providing lasting anti-aging benefits well after application.
10. ANUA Brightening Hydrating Serum for Face
4.7 out of 5 Ratings
This serum combines Honey Extract, Rice Extract, and Hyaluronic Acid for a lightweight, elastic texture. CONTROLS SEBUM & OIL: Infused with 3% Niacinamide and Zinc, it regulates excess oil and sebum, ideal for oily skin to prevent breakouts. SOOTHES & HYDRATES: Hyaluronic Acid and Glycerin deliver instant hydration for a glass-skin finish. Fragrance-free with gentle ingredients, it’s suitable for all skin types and daily use.
How to Choose and Use a Face Serum
- Match your needs: Opt for vitamin C (like C E Ferulic) for glow and spots; retinol (La Roche-Posay) for lines; hyaluronic acid (The Ordinary) for dryness.
- Application tips: After cleansing, apply 2-3 drops to damp skin, pat in gently, then follow with moisturizer. Start retinol 2-3x/week to build tolerance.
- Pro advice: Always pair with SPF daytime. For sensitive skin, patch-test new serums. Consult a derm for personalized picks.
These selections draw from rigorous testing across diverse skin types, ensuring broad appeal. If you have a specific concern (e.g., acne or sensitivity), let me know for tailored recs!
