Top 10 Facebook Earners in the Philippines

In the vibrant digital landscape of the Philippines—often dubbed the “social media capital of the world”—Facebook remains the undisputed king. With over 84 million users spending an average of nearly four hours daily on social platforms, it’s no surprise that content creators and influencers are turning their posts, live streams, and videos into massive revenue streams. Facebook’s monetization tools, including in-stream ads, fan subscriptions, and brand partnerships, have empowered Filipino creators to earn big through sponsored content, affiliate marketing, and direct platform payouts. As of 2025, the influencer marketing industry in the country is projected to hit $125 million, with Facebook accounting for about 27% of campaigns.

While exact earnings are often private, estimates are derived from sponsorship rates (up to ₱150,000 or $2,700 per post for mega-influencers), ad revenue (based on CPMs of $1–$4 per 1,000 views), and diversified income like merchandise and brand deals. This list spotlights the top 10 Facebook earners, ranked by estimated annual earnings from overall social media influence, with a heavy emphasis on their Facebook activity where they boast massive followings and high-engagement content like vlogs, live sessions, and endorsements. These creators not only dominate feeds but also shape trends in entertainment, lifestyle, and news.

1. Raffy Tulfo

Estimated Annual Earnings: $20M–$28M
Raffy Tulfo, the powerhouse behind the “Raffy Tulfo in Action” page, commands the highest earnings among Filipino influencers, largely through viral public service videos and live resolutions on Facebook. With over 30 million followers, his content generates massive ad revenue and attracts premium sponsorships from consumer brands. Tulfo’s blend of journalism and entertainment has made him a go-to for brands seeking authentic reach.

2. Toni Gonzaga

Estimated Annual Earnings: $6M–$10M
Actress, host, and singer Toni Gonzaga leverages her 15+ million Facebook followers for heartfelt vlogs, family content, and endorsements. Her earnings stem from Facebook Stars during lives, sponsored posts for beauty and lifestyle brands, and cross-platform deals. Gonzaga’s relatable persona drives high engagement, making her a favorite for family-oriented campaigns.

3. Rosmar Tan (Yna Gonzales)

Estimated Annual Earnings: $10M–$13M
Entrepreneur Rosmar Tan, known for her beauty empire, uses Facebook to promote her skincare line, raking in millions through direct sales and affiliate links. With 10+ million followers, her tutorials and product reviews generate substantial in-stream ad revenue and e-commerce commissions. Tan’s success highlights how owning a brand amplifies Facebook earnings.

4. Ivana Alawi

Estimated Annual Earnings: $3M–$5M
Ivana Alawi’s 35+ million Facebook followers flock to her comedic skits, challenges, and vlogs, fueling earnings from Facebook ads and mega-brand deals (e.g., beauty and telecom). As one of the platform’s top-viewed creators, her content often goes viral, boosting sponsorship rates to ₱100,000+ per post.

5. Marian Rivera

Estimated Annual Earnings: $2.5M–$4M
The “Queen of Philippine Showbiz” Marian Rivera engages 32+ million Facebook fans with behind-the-scenes glamour, family moments, and endorsements. Her earnings include high-value contracts with fashion and wellness brands, plus ad revenue from live streams. Rivera’s star power ensures top-tier payouts for every post.

6. Vice Ganda

Estimated Annual Earnings: $2M–$3.5M
Comedian and host Vice Ganda’s 20+ million followers love his witty commentary and show clips on Facebook, driving earnings through humorous sponsored content and platform monetization. As a staple in entertainment, Vice’s collaborations with global brands like telecom giants yield lucrative deals.

7. Kathryn Bernardo

Estimated Annual Earnings: $1.8M–$3M
Young star Kathryn Bernardo captivates 20+ million Facebook followers (and 20.6M on Instagram) with lifestyle vlogs and movie promos. Her earnings come from youth-targeted endorsements in fashion and beauty, plus Facebook’s video ads. Bernardo’s “sister goals” vibe keeps engagement sky-high.

8. Donnalyn Bartolome

Estimated Annual Earnings: $1.5M–$2.5M
Singer and influencer Donnalyn’s 16+ million Facebook fans tune in for music covers, challenges, and faith-based content, generating revenue via subscriptions and brand tie-ups. Her motivational posts attract lifestyle sponsors, making her a steady earner in the music niche.

9. Viy Cortez

Estimated Annual Earnings: $1.2M–$2M
Viy Cortez’s 5+ million Facebook followers (and 6.9M YouTube subs) adore her vlogs and challenges, leading to earnings from family brand deals and ad revenue. As a momfluencer, she monetizes through relatable content for parenting and beauty products.

10. Zeinab Harake

Estimated Annual Earnings: $1M–$1.8M
Beauty guru Zeinab Harake engages 10+ million Facebook followers with makeup tutorials and vlogs, earning from her skincare line promotions and sponsored hauls. Her high-engagement videos on Facebook drive affiliate sales and platform payouts.

These earners exemplify how Facebook’s ecosystem rewards authenticity and consistency. As the platform evolves with features like Reels and Shops, expect even bigger hauls in 2026. Aspiring creators: Focus on niche communities, diversify revenue, and engage genuinely— the Pinoy digital gold rush is just heating up!