Top 10 Facebook Reels Earners in 2025
While Facebook (Meta) doesn’t publicly release an official ranked list of top Reels earners, earnings data is derived from a combination of platform-specific monetization (e.g., Ads on Reels, Reels Play bonuses up to $35,000/month for high performers), brand deals, and cross-platform influence. Based on 2025 reports, the highest earners on Facebook Reels are typically multi-platform creators who leverage their massive Facebook followings (often 50M+ fans) for viral Reels content. Their total earnings include Reels ad revenue shares (55% to creators), bonuses, and sponsorships tied to Reels performance.
Forbes’ 2025 Top Creators list provides the most comprehensive earnings estimates (April 2024–April 2025), focusing on creators with strong Facebook presence. Many top earners post Reels-style short videos on Facebook, driving billions of views (e.g., MrBeast’s Squid Game Reels hit 200M views). Smaller niche Reels creators (e.g., from SendShort’s 2025 guide) earn $500–$10,000/month but don’t crack global top-10 revenue.
Here’s the top 10, ranked by estimated total earnings. Note: Reels-specific portions aren’t always broken out, but Facebook contributes significantly via views (avg. $8.75–$10 per 1,000) and bonuses for these creators.
| Rank | Creator | Primary Platforms | Est. Total Earnings (2024–2025) | Key Facebook Reels Notes |
| 1 | MrBeast (Jimmy Donaldson) | YouTube, Facebook, Instagram | $85M | Viral challenge Reels (e.g., Squid Game recreation: 200M views); earns via ads and bonuses; 100M+ FB followers. |
| 2 | Dhar Mann | YouTube, Facebook | $56M | Motivational short skits as Reels; massive FB engagement drives ad revenue; 20M+ FB followers. |
| 3 | Olivia Dunne | Instagram, TikTok, Facebook | $12M+ (NIL deals) | Gymnastics and lifestyle Reels; NIL partnerships boost FB earnings; high engagement (2.18% for 50K+ followers). |
| 4 | Alex Cooper | Podcast, Instagram, Facebook | $10M+ | “Call Her Daddy” clips as Reels; sold-out live shows promote via FB; strong female audience monetization. |
| 5 | Mark Rober | YouTube, Facebook | $9M+ | Science experiment Reels (e.g., laser vs. lightning: 41M views); NASA background drives educational ad views. |
| 6 | Matt Rife | TikTok, Instagram, Facebook | $8M+ | Comedy Reels and specials; Netflix tie-ins; sold 100K+ tickets via FB promotion. |
| 7 | Charli D’Amelio | TikTok, Instagram, Facebook | $7M+ | Dance and lifestyle Reels; Broadway debut clips; 50M+ FB followers from TikTok cross-posts. |
| 8 | Alix Earle | Instagram, Facebook | $6M+ | Beauty/fashion “Get Ready With Me” Reels; Dunkin’ Super Bowl ad tie-in; 25M followers. |
| 9 | Addison Rae | TikTok, Instagram, Facebook | $5M+ | Pop music and dance Reels; album release videos; transitioned from TikTok virals. |
| 10 | Khaby Lame | TikTok, Instagram, Facebook | $4.5M+ | Silent life-hack Reels (e.g., 150M views); minimalism drives global ad revenue; 80M+ FB followers. |
Key Insights on Earnings:
- Monetization Breakdown: Top earners get 55% of ad revenue from overlay/banner ads on Reels ($0.02–$0.06/view for high-performers). Bonuses add $100–$35K/month based on 1M+ views. Brand deals (e.g., $500–$1,500/post for 100K+ followers) amplify this.
- Eligibility: Requires 10K followers, 600K minutes viewed (60 days), and 5+ active videos. U.S./India creators see highest payouts.
- Growth Tips: Focus on original audio, trends, and niches like comedy (e.g., Kurt Tocci’s cat skits) or magic (Jason the Great) for viral potential. Cross-post from Instagram for 2x reach.
- Trends in 2025: Payouts rose 18% YoY; AI recommendations boost distribution. Total creator economy hit $853M, with Facebook Reels at ~5% of ad impressions.
For niche Reels creators (not top-10 earners but inspiring): Kurt Tocci (comedy, 1M+ views/Reel), Andrea Gibson (lifestyle), Ling & Lamb (food), Nina Guerrero (dance), Jason the Great (magic)—they earn $300–$10K/month via bonuses. If you’re starting, aim for 1K views/Reel to qualify for payouts.
