Top 10 Countries Using AliExpress Products (2025)
Based on the latest available data from 2025, the popularity of AliExpress (measured by website traffic share as a proxy for product usage and buyer engagement) varies slightly across sources like Similarweb, Semrush, and industry reports. Traffic reflects visits, which correlates strongly with product browsing and purchases, especially since AliExpress is a B2C marketplace with over 150 million active buyers globally. Note that GMV (sales value) data points to the US as a top market by revenue share (nearly 20% in 2023, likely similar in 2025), but traffic provides the most granular ranking.
Here’s a compiled top 10 based on September 2025 traffic data from Semrush and Similarweb, supplemented by consistent mentions in reports for positions 6-10. Percentages are approximate averages from sources.
| Rank | Country | Traffic Share (%) | Key Notes |
| 1 | South Korea | 7-14% | Highest in Semrush data; strong mobile usage (85%+ of visits). |
| 2 | Spain | 7-8% | Top in Similarweb; $3.93B GMV in 2024, second to Amazon locally. |
| 3 | Brazil | 6-7% | Rising fast; top traffic source in some May 2025 reports. |
| 4 | France | 6-7% | Strong European market; 4.7-6.9% share. |
| 5 | United States | 5-8% | Top for GMV/sales; 6.2% traffic but high order values. |
| 6 | Germany | 4-6% | 4.8-5.6% share; growing European hub. |
| 7 | Japan | ~5% | Notable in subdomain data; emerging Asian market. |
| 8 | Italy | ~4% | Consistent European performer. |
| 9 | Turkey | ~3-4% | High in older data but still significant. |
| 10 | Poland | ~3% | Key Eastern European market. |
Sources and Methodology: Rankings prioritize 2025 data from Similarweb (September) and Semrush (August-September), with cross-references from TechJury and Grabon reports for consistency. Europe accounts for 25%+ of total traffic, while emerging markets like Brazil drive growth. For GMV-focused insights, the US leads due to higher average order values. If you need data for a specific metric (e.g., sales volume), let me know for deeper dive!
