Sony Cameras Price List in the USA:

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1. Sony Alpha 1 II Full-Frame Mirrorless Interchangeable Lens Camera

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2. Sony a7R V Mirrorless Full Frame Interchangeable Lens Camera

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3. Sony NEW Alpha 7S III Full-frame Interchangeable Lens Mirrorless Camera

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4. Sony Alpha 9 III Mirrorless Camera

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5. Sony Alpha a7 IV Full Frame Mirrorless (Best Budget Pick)

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6. Sony Alpha 7C II Full-Frame Interchangeable Lens Camera – Silver

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7. Sony Alpha FX3 Full-Frame

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Sony remains a dominant force in the imaging world, offering everything from entry-level compacts for casual shooters to high-end mirrorless powerhouses for professionals. However, 2025 has brought significant challenges with multiple price increases across the lineup, driven largely by U.S. tariffs on imports from manufacturing hubs like Thailand and China. These hikes—ranging from 10% to 35%—began in May and continued through September, affecting nearly every model. While list prices (MSRP) have risen, retailers like B&H Photo, Amazon, Adorama, and Walmart often offer bundles, discounts, or promotions that can soften the blow.

This article provides an up-to-date price list for popular Sony cameras in the USA. Prices reflect current MSRP where available, with notes on recent increases and street prices from major retailers. We’ve organized them into categories: Interchangeable Lens Mirrorless Cameras (Sony’s flagship Alpha series), Compact Cameras (point-and-shoots and vlogging models), and Cinema Line Cameras (for video pros). All prices are in USD and for new items unless noted. For the latest deals, check Sony’s official site or retailers directly.

Interchangeable Lens Mirrorless Cameras

Sony’s E-mount system dominates this category, with full-frame sensors for pros and APS-C for enthusiasts. Tariffs have hit hard, with hikes up to $400 on flagships like the a7R V and a9 III.

Compact Cameras

Sony’s RX and ZV series offer pocketable power without interchangeable lenses. The RX100 VII saw a massive jump earlier this year.

Model	Sensor Type	Key Features	MSRP
Sony RX100 VII	1-inch (20MP)	24-200mm zoom, 4K video, pop-up EVF	$1,700
Sony ZV-1 II	1-inch (20MP)	Vlogging with wide lens, directional mic	$999
Sony ZV-1F	1-inch (20MP)	Budget vlog cam, ultra-wide fixed lens	$549
Sony RX10 IV	1-inch (20MP)	24-600mm superzoom, 4K, phase-detect AF	$1,700

Cinema Line Cameras

For filmmakers, these emphasize video prowess with pro codecs and rigging options.

Model	Sensor Type	Key Features	MSRP (Body Only)
Sony FX6	Full-Frame (12MP)	4K 120p, pro I/O, Netflix-approved	$6,000
Sony FX9	Full-Frame (6K)	Broadcast-ready, 4K HDR	$11,000
Sony FX3	(See Mirrorless above)	–	–

Key Trends and Buying Advice

• Price Hikes Impact: Since May 2025, tariffs (up to 36% on Thai imports) have added $100–$800 to most models, with another round in September pushing flagships higher. Sony shifted production from China but still faces costs.
• Deals to Watch: Black Friday (late November) could bring $500+ off select models. Check bundles with lenses (e.g., a7 IV + 28-70mm for ~$2,700). Used/refurbished options on eBay or MPB save 20–40%.
• Best for Budgets:
• Under $1,000: ZV-E10 II or a6400.
• $1,000–$2,500: a7 IV or FX30.
• Over $3,000: a7R V for photos, a9 III for action.
• Future Outlook: Rumors swirl of 2026 releases like the A7S IV and FX3 II, potentially stabilizing prices. Sony’s ecosystem (lenses, accessories) remains unmatched.

Sony cameras excel in autofocus, video, and lens variety, making them worth the investment despite the hikes. For personalized recommendations, consider your needs—photo, video, or hybrid. Happy shooting!

Prices sourced from Sony USA, B&H Photo, Amazon, and industry reports . They may fluctuate; verify with retailers.