Apple’s annual hardware event on September 9, 2025, dubbed “Awe Dropping,” unveiled the highly anticipated iPhone 17 series. This lineup introduces four models: the base iPhone 17, the ultra-slim iPhone 17 Air (replacing the Plus variant), and the premium iPhone 17 Pro and iPhone 17 Pro Max. With significant design overhauls, enhanced AI capabilities via Apple Intelligence, and upgrades across performance, cameras, and displays, the iPhone 17 series aims to push the boundaries of smartphone innovation. Pre-orders began on September 12, 2025, with shipments starting September 19, 2025. Below, we break down the pricing, key specs, and standout features for each model.

Pricing Breakdown

Apple has maintained competitive pricing for the base model while introducing modest increases for higher-end variants to account for advanced materials and features. All prices are starting points in the US and reflect the removal of the 128GB option across the board, with base storage now at 256GB for most models. Higher storage tiers (512GB, 1TB, and up to 2TB for Pro Max) add $100–$200 per step. Model Starting Price (US) Base Storage Storage Options Notes iPhone 17 $799 256GB 256GB, 512GB Same as iPhone 16, but with double the base storage. iPhone 17 Air $999 256GB 256GB, 512GB, 1TB $100 more than iPhone 16 Plus; matches iPhone 16 Pro starting price. iPhone 17 Pro $1,099 256GB 256GB, 512GB, 1TB $100 increase over iPhone 16 Pro due to design and thermal upgrades. iPhone 17 Pro Max $1,199 256GB 256GB, 512GB, 1TB, 2TB Up to $2,000 for 2TB; $100 hike reflects larger battery and camera plateau.

Trade-in deals, carrier promotions, and AppleCare+ (starting at $199 for two years) can reduce costs. International pricing varies (e.g., £799 for iPhone 17 in the UK), and availability is global in markets like Australia, Canada, China, India, Japan, and the EU.

iPhone 17: The Accessible Powerhouse

The standard iPhone 17 serves as the entry point into Apple’s 2025 ecosystem, offering flagship-level performance at a familiar price. It’s designed for everyday users who want reliability without the Pro extras.

Key Specs:

• Display: 6.3-inch Super Retina XDR OLED with ProMotion (120Hz refresh rate), Always-On display, and up to 2,000 nits peak brightness—20% brighter than the iPhone 16.
• Processor: A19 chip (3nm process) with a 6-core CPU, enhanced Neural Engine for faster Apple Intelligence features like improved Siri and on-device AI processing.
• RAM and Storage: 8GB RAM (unofficial, but required for AI); starts at 256GB.
• Cameras:
  • Rear: Dual 48MP setup (main Fusion camera with sensor-shift stabilization; 12MP ultrawide).
  • Front: Upgraded 24MP TrueDepth camera for sharper selfies and Face ID.
• Battery: Up to 20 hours of video playback; supports 25W wired charging and MagSafe wireless.
• Design and Build: Aluminum frame with a new “plateau” rear housing for cameras and internals; IP68 water/dust resistance; dimensions similar to iPhone 16 (146.7 x 71.6 x 7.8mm, 170g).
• Connectivity: 5G (sub-6GHz and mmWave), Wi-Fi 7, Bluetooth 5.3, USB-C (USB 3 speeds on Pro models only), eSIM-only.
• Software: Ships with iOS 19, featuring deeper Apple Intelligence integration, including live translation and enhanced photo editing.
• Colors: Black, White, Sky Blue, Light Gold.

At $799, the iPhone 17 doubles the base storage of its predecessor while adding ProMotion to the non-Pro lineup for the first time, making scrolling and animations buttery smooth.

iPhone 17 Air: Slim Design Meets Solid Performance

The iPhone 17 Air is the star of the show—a revolutionary ultra-thin model at just 5.6mm thick (thinner than the iPhone 6’s 6.9mm record). It replaces the larger Plus model, prioritizing portability over battery life and camera versatility, but it’s packed with premium touches.

Key Specs:

• Display: 6.6-inch Super Retina XDR OLED with ProMotion (120Hz), Always-On, and 2,000 nits brightness.
• Processor: A19 chip (same as base iPhone 17), with 12GB RAM for superior multitasking and AI.
• RAM and Storage: 12GB RAM; starts at 256GB, up to 1TB.
• Cameras:
  • Rear: Single 48MP main camera (no ultrawide or telephoto, but with advanced computational photography).
  • Front: 24MP TrueDepth.
• Battery: Smaller capacity (around 3,200mAh) due to slim profile, but uses silicon anode tech for efficiency; up to 18 hours video playback; 25W wired, MagSafe.
• Design and Build: Aerospace-grade aluminum unibody; 5.6mm thick, 125g weight; IP68; new antenna design for better signal.
• Connectivity: Same as iPhone 17, plus optimized Wi-Fi 7.
• Software: iOS 19 with Air-specific optimizations.
• Colors: Black, White, Sky Blue, Light Gold.

Priced at $999, the iPhone 17 Air appeals to users seeking a lightweight (yet powerful) device, though its single-camera setup and reduced battery may not suit heavy photographers or power users.

iPhone 17 Pro: Pro Features in a Refined Package

The iPhone 17 Pro builds on Apple’s titanium tradition with a focus on thermal efficiency and camera prowess, ideal for creators and professionals.

Key Specs:

• Display: 6.3-inch Super Retina XDR OLED with ProMotion (120Hz), Always-On, and 2,300 nits peak brightness; thinner bezels.
• Processor: A19 Pro chip (enhanced 3nm) with 6-core CPU, 6-core GPU, and 16-core Neural Engine—30% faster than A18 Pro.
• RAM and Storage: 12GB RAM; 256GB base, up to 1TB.
• Cameras:
  • Rear: Triple 48MP array (main with 3x telephoto, ultrawide, and new tetraprism 5x optical zoom); vapor chamber cooling for sustained performance.
  • Front: 24MP.
• Battery: Larger 3,500mAh with improved efficiency; up to 25 hours video; 40W wired charging, MagSafe.
• Design and Build: Titanium frame with brushed aluminum unibody; plateau rear for components; 7.9mm thick, 187g; IP68; colors include Cosmic Orange.
• Connectivity: USB-C with USB 3 (10Gbps), UWB for Precision Finding, satellite SOS (free for two years).
• Software: iOS 19 with Pro-exclusive tools like advanced video editing.
• Colors: Black Titanium, White Titanium, Natural Titanium, Cosmic Orange.

Starting at $1,099, the Pro model’s vapor chamber prevents overheating during intensive tasks like 4K video recording, a 7x upgrade over the iPhone 16 Pro.

iPhone 17 Pro Max: The Ultimate Flagship

For those wanting the biggest and best, the iPhone 17 Pro Max amplifies everything with a massive screen and battery.

Key Specs:

• Display: 6.9-inch Super Retina XDR OLED with ProMotion, Always-On, 2,300 nits brightness.
• Processor: A19 Pro chip with 12GB RAM.
• RAM and Storage: 12GB RAM; 256GB base, up to 2TB.
• Cameras: Same triple 48MP rear as Pro, but with enhanced low-light performance and 5x zoom; 24MP front.
• Battery: 4,600mAh behemoth; up to 29 hours video; 40W wired.
• Design and Build: Titanium unibody; 8.3mm thick, 227g; same plateau design.
• Connectivity: Full suite, including faster 5G.
• Software: iOS 19.
• Colors: Same as Pro.

At $1,199 (up to $2,000 for 2TB), it’s the choice for power users, offering the longest battery life and most storage in Apple’s lineup.

Standout Features Across the Series

• Apple Intelligence Enhancements: Deeper AI integration in iOS 19, including on-device processing for privacy-focused features like real-time translation and smarter photo search.
• Camera Upgrades: All models boast 48MP rear sensors and a 24MP front camera— a major leap from 12MP.
• Thermal Management: Pro models use vapor chambers; base models have improved heat distribution.
• Sustainability: Recycled materials in frames; extended satellite access for iPhone 14/15 owners.
• Accessories: Compatible with AirPods Pro 3 (with heart rate sensor) and new Apple Watch models.

The iPhone 17 series represents Apple’s boldest refresh in years, blending slim innovation with pro-level power. Whether you’re upgrading for the Air’s sleekness or the Pro Max’s endurance, these devices set a new standard for iOS smartphones. Head to Apple’s site or carriers for pre-orders before stock runs low.