Apple’s iPhone 17 lineup—unveiled on September 9, 2025, and on sale since September 19—delivers four distinct models with one big upgrade across the board: every phone now starts at 256 GB, double the base storage of last year’s iPhone 16 series. That means you’re paying the same (or only slightly more) for twice the space.
Below are the exact Apple.com MSRP prices in the United States (before tax, unlocked). Carrier deals, trade-ins, or the iPhone Upgrade Program can drop these hundreds lower—check Apple, AT&T, Verizon, or T-Mobile for live offers.
1. Apple iPhone 17 (256 GB) – Price: £799
4.5 out of 5 Ratings
2. Apple iPhone 17 (512 GB) – Price: £999
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3. Apple iPhone 17 Pro (256 GB) – Price £1,077
4.5 out of 5 Ratings
4. Apple iPhone 17 Pro (512 GB) – Price: £1,273
4.5 out of 5 Ratings
5. Apple iPhone 17 Pro Max (256 GB) – Price: £
4.5 out of 5 Ratings
| Model | 256 GB | 512 GB |
|---|---|---|
| iPhone 17 | $799 | $899 |
| iPhone 17 Air (ultra-thin 5.6 mm) | $999 | $1,099 |
| iPhone 17 Pro | $1,099 | $1,299 |
| iPhone 17 Pro Max (6.9″) | $1,199 | $1,399 |
Quick Price Highlights
- Cheapest new iPhone: $799 (iPhone 17 256 GB) — same as iPhone 16, but double the storage.
- Thinnest iPhone ever: iPhone 17 Air starts at $999 — replaces the old “Plus” and lands right between standard and Pro.
- Pro jump: iPhone 17 Pro is $100 more than last year’s 16 Pro, but you skip the 128 GB tier entirely.
- King of the hill: 2 TB iPhone 17 Pro Max hits $1,999 — the first iPhone to cross the two-grand line.
Where to Buy & Save
- Apple.com: 0% financing (24 months), free engraving, up to $700 trade-in.
- Carriers: AT&T, Verizon, T-Mobile often show $800–$1,000 off with eligible trade-in + unlimited plan (effectively $0–$299 out of pocket).
- Best Buy / Amazon: Match Apple pricing + occasional gift-card bonuses.
Bottom Line
Apple kept the entry price frozen at $799 while quietly giving everyone 256 GB standard. If you were planning to buy 256 GB last year, you’re basically getting this year’s phone for free. The only real hikes hit the Pro models—and even there, you’re paying for vapor-chamber cooling, 48 MP triple cameras, and the new A19 Pro chip that finally pushes Apple Intelligence to full speed.
Ready to upgrade? Pre-orders are open and most colors/configurations ship in 1–2 weeks. Tap your budget, pick your size, and lock in carrier credits before Black Friday deals expire.
