GoPro remains the gold standard for action cameras, offering rugged, waterproof designs packed with features like HyperSmooth stabilization, high-resolution video, and easy editing via the Quik app. The lineup includes flagship models, entry-level options, and 360-degree cameras. Prices can vary by retailer (official GoPro site, Amazon, Best Buy, Walmart), and Black Friday deals are starting to appear, often with bundles or discounts.
This price list focuses on current models available new from major retailers. Official MSRP is listed first, followed by common street prices or deals where noted. Older models (e.g., HERO11, HERO10) may be discontinued but available discounted or used.
Current GoPro Models and Prices
| Model | Key Features | Official MSRP | Current Price Range (USA) | Notes/Best Deals |
|---|---|---|---|---|
| HERO13 Black | 5.3K60 video, 27MP photos, HB-Series lens mods (ultra-wide, macro, anamorphic), HyperSmooth 6.0, GPS, new Enduro battery | $399.99 | $399 (GoPro.com, Amazon, Best Buy) | Flagship model. Creator Edition bundle: $599. Ultra Wide Edition: ~$479 (or $329 on sale). |
| HERO (2024/2025) | Smallest 4K GoPro, 4K30 video, 12MP photos, basic stabilization, ultra-wide lens only | $199.99 | $199–$200 | Entry-level, perfect for beginners or kids. Often under $200 at retailers. |
| HERO12 Black | 5.3K60 HDR video, 27MP photos, HyperSmooth 6.0, Max Lens Mod 2.0 compatible | $399.99 | $249–$349 (frequent sales) | Great value now; often $249 during promotions at Walmart/Amazon. |
| GoPro MAX (2025 refreshed) | 360-degree 5.6K video, 16.6MP photos, Max HyperSmooth, 6 mics, 1/4-20 mount | ~$369–$399 | $249–$369 | All-time low ~$250 at Amazon/Best Buy; includes Enduro battery upgrade. |
| Lit HERO (2025) | HERO13-based with built-in LED lights for vlogging, 5.3K video | Not specified | ~$300–$400 (est.) | New vlogging-focused model; pricing emerging at retailers. |
Where to Buy and Tips for Savings
- Official Site (gopro.com): Best for bundles, lens mods ($99+ each), and GoPro Subscription ($49.99/year – includes cloud storage, auto-uploads, and $100 off select models like MAX2).
- Amazon/Best Buy/Walmart: Often match or beat MSRP; watch for bundles with SD cards, extra batteries (~$20–$50), or mounts. Prime Day-style flash sales can drop prices further.
- Black Friday 2025: Expect deeper cuts (e.g., HERO13 bundles under $350, MAX under $250). Deals start mid-November.
Prices fluctuate, especially with holiday sales. Check GoPro’s comparison tool on their site for specs side-by-side. For the best deal, compare across retailers and consider a subscription for extra perks. Whether you’re a pro filmmaker or casual adventurer, there’s a GoPro in every budget!