As of May 26, 2025, here’s an overview of Bing’s search traffic and market share:
Global Market Share:
- Bing holds approximately 3.88% of the worldwide search engine market share as of April 2025.
- While Google still dominates with around 89.66%, Bing’s share has seen a slight increase in recent times.
Traffic Volume:
- Bing.com had more than 5.28 billion visits in March 2025.
- This translates to over 3 billion monthly active users and more than 100 million daily active users.
- Bing handles over 900 million searches per day, which breaks down to approximately:
- 27 billion web searches per month
- 37.5 million web searches per hour
- 625 thousand web searches per minute
- 10,417 web searches per second
Regional and Device-Specific Market Share (as of early 2025 data):
- United States: Bing has a higher market share in the US, around 7.56% of the overall search engine market. On desktop, this is even higher, with Bing holding about 17.74% (as of February 2025) or 36% (as of January 2025) of desktop searches in the US.
- Console Users: Bing is particularly strong among console users, holding a market share of around 38.46% in the US (as of January 2024 data), largely due to being the default search engine on Xbox.
- Mobile: Bing’s mobile market share is significantly lower, around 0.84% globally (as of January 2025).
Other Key Statistics:
- Top Countries by Traffic Share: The United States generates the most Bing traffic (around 27.99%), followed by China, India, Germany, and the United Kingdom.
- Bing Chat: The integration of AI-powered Bing Chat (leveraging GPT-4) has contributed to a surge in its usage, with Bing Chat hitting 100 million daily active users soon after its release.
- User Demographics: Bing users tend to be slightly older and have higher household incomes than the average Google user. A significant portion of Bing users (around 48%) are in the top 25% of household incomes in the US, and they tend to spend more online.
While Google still dominate the Search Traffic
As of May 26, 2025, here’s an overview of Google’s search traffic:
Market Share:
Google remains the dominant search engine globally. According to Statcounter Global Stats for April 2025, Google holds 89.66% of the worldwide search engine market share. While this is still a massive lead, some reports indicate that Google’s global market share has dipped below 90% for several months in late 2024 and early 2025, which is a notable shift since 2015.
Search Volume:
- In April 2025, google.com received 92.7 billion visits.
- Projections for 2025 estimate that Google will handle 13.6 billion searches every day, equating to almost 5 trillion searches per year.
- For March 2025 data, it’s estimated that Google processes approximately 16.4 billion searches per day in the US, or about 189,815 searches per second.
Trends and Factors:
- AI’s Impact: Google executives acknowledge that a decline in Search traffic due to AI-powered platforms like Gemini or ChatGPT is “inevitable.” They are focusing on enhancing Search with new AI features to make it more useful for users.
- Mobile Dominance: Mobile devices account for a significant portion of Google’s traffic, with 73.11% of visitors to google.com coming from mobile devices in April 2025.
- Algorithm Updates: Google continues to roll out algorithm updates (like the December 2024 spam update) to improve search quality, which can impact website traffic.
- Regional Variations: While Google is globally dominant, its market share can vary significantly by country. For example, in China, Google is banned, and Baidu holds the majority market share. In South Korea, Naver is the most popular search engine.
