Bing Gains Search Market Share Amid Google’s Slip: Statista Data

As of March 2025 (Source: Statista.com)

Recent data from Statista reveals significant shifts in the global search engine market. As of March 2025, Bing has captured 12.23% of the global desktop search market, marking a notable increase from its 3.43% share in January 2024 . Conversely, Google’s share has declined from 91.47% in January 2024 to 79.10% in March 2025.

This trend is particularly evident in the United States, where Google’s market share fell from 90.37% in November 2024 to 87.39% in December 2024 . During the same period, Bing’s share in the U.S. remained just under 4%, indicating a steady rise .

The decline in Google’s dominance is attributed to several factors, including user dissatisfaction with search result relevance and the growing appeal of AI-driven alternatives like ChatGPT and Perplexity AI. These platforms offer more personalized and dynamic search experiences, attracting users seeking enhanced information retrieval .

In response to these challenges, Google is planning significant updates to its search engine in early 2025, aiming to improve user experience and regain market share .

The evolving search engine landscape underscores the increasing competition and the need for continuous innovation to meet user expectations.

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