Best-Selling Phones in the UK – 2025

Overview: In the UK, the smartphone market is dominated by Apple and Samsung, with a notable rise in value-oriented offerings. According to March 2025 data, the top five best-selling models were:

1. iPhone 16 Pro (12%)
2. iPhone 16 (11%)
3. iPhone 16 Pro Max (10%)
4. Samsung Galaxy S24 (6%)
5. iPhone 16e (4%)

Q1 2025 saw Android’s share grow slightly in Great Britain, thanks to Samsung’s S‑series and its budget A‑series. Samsung Galaxy S‑series remains strong, especially with the S25 line boosting Samsung’s global lead.

Winners of the Year

1. Apple iPhone 16 Series

$1,154.97 on Amazon

• iPhone 16 Pro & Pro Max: Leading UK sales with 12% and 10% share, respectively.
• iPhone 16: Base model held 11%, marking a comeback atop global Q1 charts.
• iPhone 16e: Positioned as a budget‑friendly variant, capturing around 4% of UK sales.

Apple continues its UK dominance, with iOS accounting for around 40% of smartphone sales—a 4-point increase over last year.

2. Samsung Galaxy S24 & S25 Series

SAMSUNG Galaxy S25 Ultra ($1,273 on Amazon)

• Galaxy S24 came in 4th place for March 2025 (6%)
• Galaxy S25, launched in Feb 2025, features AI enhancements and strong global uptake.

Samsung’s broader strategy, including its budget‑friendly A‑series like the A16 5G, helped drive Android’s growth in Europe.

UK Market Snapshot

Rank Model UK Market Share

1. iPhone 16 Pro 12%
2. iPhone 16 11%
3. iPhone 16 Pro Max 10%
4. Samsung Galaxy S24 6%
5. iPhone 16e 4%

Plus, Samsung’s recent A-series and Galaxy S25 lineup are broadening Android’s appeal.

Emerging & Niche Players

• Samsung Galaxy A16 5G: Popular budget pick across Europe in Q1 2025.
• Google Pixel 8a / Pixel 9a: Strong in the budget-AI segment; Pixel 8a remains Pixel’s best-seller in Europe.
• OnePlus 13: Gaining global traction, ranked in top-selling lists – though not top-five in the UK.
• Nothing (Phone 3a / CMF 2 Pro): UK-based brand making headway in mid-range space.
• Fairphone / HMD (Nokia): Eco-conscious European brands rising for their repairability.

Quick Recommendations

• [Apple iPhone 15]() – Though superseded by the iPhone 16, the iPhone 15 remains extremely popular due to its lower price and solid performance.
• [Samsung Galaxy A16]() – A top seller in the budget Android segment across Europe in 2025.
• [Xiaomi Redmi Note 14]() – Offers expansive display and strong value in mid-2025.

Final Take

• 🎯 Premium segment continues to be defined by Apple’s iPhone 16 series with Pro models leading the sales charts.
• 🤖 Samsung is fostering both premium (S24/S25 series) and mass-market segments (A16 etc.) to challenge Apple’s dominance.
• 🌱 Value & sustainable brands like Pixel A-series, Nothing, and Fairphone are steadily gaining UK market presence.