Sweden’s smartphone market is buzzing with innovation, driven by AI enhancements, superior cameras, and foldable designs. With excellent 5G coverage from operators like Telia and Tele2, any of these devices will perform flawlessly across the country. Apple’s iPhones remain the most popular brand, holding over 50% market share, followed closely by Samsung. But Google’s Pixel series has gained traction for its clean software and AI smarts, while foldables from Samsung and Motorola appeal to those craving something new.

We’ve curated this list based on expert reviews, local availability at retailers like Elgiganten, and Swedish consumer trends. Prices are approximate in SEK (based on current listings; check for deals). Whether you’re after premium power or budget brilliance, here’s our top 7.

1. Samsung Galaxy S25 Ultra – Best Overall Android Flagship

4.6 out of 5 ratings

The Galaxy S25 Ultra dominates as the premier Android phone of 2025, blending Galaxy AI for real-time translation and photo editing with a versatile camera system that excels in low light and zoom. Its 6.9-inch Dynamic AMOLED display hits 2,600 nits for vibrant viewing, even in Sweden’s bright summers, and the Snapdragon 8 Elite chip handles gaming and multitasking effortlessly. Battery life lasts up to two days with moderate use.

Key Specs:

• Display: 6.9-inch QHD+ AMOLED, 120Hz
• Cameras: 200MP main + 12MP ultrawide + 10MP 3x telephoto + 50MP 5x periscope
• Battery: 5,000mAh with 45W wired charging
• Storage: Up to 1TB + 12GB RAM
• Price: ~15,000 SEK

Available at Elgiganten and Samsung stores nationwide.

2. Apple iPhone 16 Pro Max – Best iPhone for Power Users

4.5 out of 5 ratings

For iOS loyalists, the iPhone 16 Pro Max sets the bar with its A18 Pro chip, enabling seamless Apple Intelligence features like on-device Siri enhancements and advanced photo editing. The 6.9-inch Super Retina XDR display is brighter than ever at 2,000 nits, and the triple-camera setup delivers cinematic video with 4K ProRes. It’s built tough with titanium edges, perfect for Sweden’s rugged outdoors.

Key Specs:

• Display: 6.9-inch LTPO OLED, 120Hz
• Cameras: 48MP main + 48MP ultrawide + 12MP 5x telephoto
• Battery: 4,685mAh with 25W MagSafe wireless
• Storage: Up to 1TB + 8GB RAM
• Price: ~16,000 SEK

Top seller at Elgiganten; integrates perfectly with Swedish banking apps via BankID.

3. Google Pixel 10 Pro XL – Best for Camera and AI Enthusiasts

4.4 out of 5 ratings

Google’s Pixel 10 Pro XL shines with the smartest AI on any phone, from Magic Editor for effortless photo tweaks to real-time call screening in Swedish. Its 6.8-inch Super Actua display is anti-reflective for glare-free use, and the camera trio produces natural, detailed shots that rival pros. Seven years of updates ensure longevity, a boon in eco-conscious Sweden.

Key Specs:

• Display: 6.8-inch LTPO OLED, 120Hz
• Cameras: 50MP main + 48MP ultrawide + 48MP 5x telephoto
• Battery: 5,060mAh with 37W wired charging
• Storage: Up to 1TB + 16GB RAM
• Price: ~13,000 SEK

Easily found at Elgiganten; Pixel’s clean Android is ideal for tech-savvy Swedes.

4. OnePlus 13 – Best Value Flagship

4.6 out of 5 ratings

The OnePlus 13 packs premium specs at a mid-range price, with a massive 6,000mAh battery that outlasts rivals and 100W fast charging for quick top-ups. Hasselblad-tuned cameras deliver sharp, color-accurate photos, and the Snapdragon 8 Elite ensures buttery-smooth performance. OxygenOS adds useful tweaks without bloat.

Key Specs:

• Display: 6.82-inch QHD+ AMOLED, 120Hz
• Cameras: 50MP main + 50MP ultrawide + 50MP 3x telephoto
• Battery: 6,000mAh with 100W wired/50W wireless
• Storage: Up to 1TB + 16GB RAM
• Price: ~10,000 SEK

A steal at Swedish retailers like Elgiganten; great for gamers.

5. Samsung Galaxy Z Fold 7 – Best Foldable for Productivity

4.6 out of 5 ratings

Revolutionize multitasking with the Z Fold 7’s 7.6-inch inner display, now slimmer and with a wider cover screen for one-handed use. Powered by Snapdragon 8 Elite, it runs multiple apps side-by-side, ideal for work or streaming. The camera system holds its own, and IP48 water resistance suits Sweden’s rainy weather.

Key Specs:

• Displays: 6.3-inch cover + 7.6-inch inner AMOLED, 120Hz
• Cameras: 50MP main + 12MP ultrawide + 10MP 3x telephoto
• Battery: 4,400mAh with 25W wired
• Storage: Up to 1TB + 12GB RAM
• Price: ~22,000 SEK

Available at Samsung outlets; appeals to creative professionals.

6. Motorola Razr Ultra (2025) – Best Flip Foldable

4.6 out of 5 ratings

Compact yet expansive, the Razr Ultra flips open to a 7-inch interior screen for media, with a 4-inch cover display for quick checks. Its vegan leather back feels premium, and the 50MP cameras punch above their weight in portraits. Snapdragon 8 Elite keeps it snappy, with 30 hours of battery life.

Key Specs:

• Displays: 4-inch cover + 7-inch inner pOLED, 165Hz
• Cameras: 50MP main + 50MP ultrawide, 32MP front
• Battery: 4,700mAh with 45W wired/15W wireless
• Storage: Up to 1TB + 12GB RAM
• Price: ~14,000 SEK

Fun and functional; stock at Elgiganten for early adopters.

7. Google Pixel 9a – Best Budget Pick

4.6 out of 5 ratings

Under 6,000 SEK, the Pixel 9a offers flagship-level AI like photo unblurring and spam detection, wrapped in a clean 6.1-inch OLED display. The Tensor G4 chip handles daily tasks smoothly, and cameras deliver Google’s signature magic without the premium price. It’s a sustainable choice with recycled materials.

Key Specs:

• Display: 6.1-inch OLED, 120Hz
• Cameras: 48MP main + 13MP ultrawide, 13MP front
• Battery: 4,800mAh with 18W wired
• Storage: 128/256GB + 8GB RAM
• Price: ~5,500 SEK

Perfect entry point; widely available and eco-friendly for Swedish buyers.

Quick Comparison Table

In Sweden, factor in operator deals from Telia or Tele2 for bundled savings. Always add insurance from Elgiganten for peace of mind. Which one fits your vibe—sleek iPhone or AI-packed Pixel?