Apple’s iPhone 17 Pro and iPhone 17 Pro Max launched on September 19, 2025, marking the biggest Pro redesign in years. For the first time, Apple ditched titanium for a forged-aluminum unibody with a built-in vapor chamber, dropped the 128 GB tier, and started every Pro model at 256 GB. That means the $1,099 entry price now buys double the storage of last year’s iPhone 16 Pro.
Official Apple MSRP (before tax, unlocked/SIM-free)
| Model | 256 GB | 512 GB | 1 TB | 2 TB |
|---|---|---|---|---|
| iPhone 17 Pro | $1,099 | $1,299 | $1,499 | — |
| iPhone 17 Pro Max | $1,199 | $1,399 | $1,599 | $1,999 |
- Prices are straight from apple.com and every major carrier (Verizon, AT&T, T-Mobile).
- Add 6–10 % state sales tax (0 % in Delaware, Montana, New Hampshire, Oregon).
- 2 TB is Pro Max only — the first time Apple has ever offered 2 terabytes on an iPhone.
Quick Price Comparison vs iPhone 16 Pro
| Storage | iPhone 16 Pro | iPhone 17 Pro | You Save |
|---|---|---|---|
| 256 GB | $1,099 | $1,099 | +128 GB free |
| 512 GB | $1,299 | $1,299 | +256 GB free |
| 1 TB | $1,499 | $1,499 | +512 GB free |
Bottom line: same dollar, way more gigabytes.
Where to Buy & Instant Savings
Apple.com
- Up to $700 trade-in (iPhone 8 or newer)
- 0 % financing (24 months = ~$46/mo for base Pro)
- Free engraving, free next-day delivery
Carriers
- Verizon / AT&T / T-Mobile: up to $1,000 off over 36 months with eligible trade-in + unlimited plan
- Example: iPhone 17 Pro free with iPhone 14 Pro trade-in on Ultimate/Go5G Plus
- Retailers
- Best Buy: Price-match + $50–100 gift card
- Walmart / Target: 5 % RedCard/Target Circle discount stacks with trade-in
Colors (all models)
- Cosmic Orange (new hero color)
- Deep Blue
- Silver
Why the Price Feels “Fair”
- Double base storage
- Vapor-chamber cooling (40 % better sustained performance)
- 48 MP triple-Fusion cameras + 8× optical zoom
- 33-hour (Pro) / 39-hour (Pro Max) video playback
- A19 Pro chip with hardware ray-tracing
Pro Tip for Shoppers
Black Friday (Nov 28) deals are live:
- Apple: $75–150 Apple Gift Card on Pro models
- Carriers: extra $200 off when you add a line
Check apple.com/promos or carrier apps — stock of 2 TB Pro Max in Orange is already low.
Ready to upgrade? The iPhone 17 Pro starts at $1,099 and ships today. Tap your favorite retailer below:
Happy shooting — those 48 MP night portraits are worth every penny.