Introduction

In 2025, Sweden’s smartphone market continues to reflect the country’s tech-savvy population, with a strong emphasis on premium devices that blend seamless functionality, sleek design, and long-term reliability. The market is projected to see modest growth, with revenue reaching approximately US$1.4 billion and unit sales edging up by 0.3% year-over-year. Apple maintains its dominant position, holding over 57% of the mobile vendor market share as of mid-2025, followed by Samsung at around 40%. This iOS-heavy landscape—where iOS commands nearly 60% of operating system usage—highlights Swedish consumers’ preference for high-end models over budget options, with 75% of devices priced above $700.

Drawing from recent sales data, usage statistics, and global trends adapted to local preferences, this article ranks the top best-selling phones in Sweden through September 2025. These rankings combine Counterpoint Research’s Q1 global sales figures (adjusted for Sweden’s market dynamics), Statista’s usage shares, and AppBrain’s Android model data. While global hits like the iPhone 16 lead, Samsung’s mid-range and flagship offerings provide strong competition in the Android segment.

Top 5 Best-Selling Phones in Sweden (2025 YTD)

Note: Shares are estimates based on Q1-Q3 2025 data; actual sales vary by retailer like Elgiganten and MediaMarkt.

Detailed Breakdown: What Makes These Phones Hot in Sweden?

1. iPhone 16: The Uncontested Leader

The iPhone 16 has emerged as the world’s best-selling smartphone in Q1 2025, and Sweden is no exception. Its refreshed design—thinner bezels and a vertical camera layout—has driven upgrades among iPhone loyalists. Priced starting at around SEK 12,995, it offers exceptional battery life (up to 20 hours of video playback) and integration with Apple’s ecosystem, which is deeply embedded in Swedish daily life from banking apps to public transport. Early adopters praise the new Camera Control button for quick shots during Stockholm’s long summer days. With Sweden’s high iOS penetration, this model has captured 15-18% of new sales.

2. iPhone 16 Pro Max: For the Power Enthusiasts

If size and pro features matter, the iPhone 16 Pro Max dominates premium sales. At SEK 17,995+, its larger 6.9-inch display and advanced AI tools (like enhanced Siri) cater to creative professionals and gamers. Battery life extends to 29 hours, ideal for Sweden’s remote workers. It’s the go-to for those trading in older models, bolstered by Apple’s trade-in program offering up to SEK 6,000 credit.

3. Samsung Galaxy S25 Ultra: Android’s Premium Contender

Samsung’s flagship is the highest-ranking Android device, at #7 globally but stronger in Sweden’s 40% Android market. The S25 Ultra’s 200MP camera excels in low-light Nordic winters, and its S Pen stylus appeals to note-takers. Priced at SEK 16,995, it benefits from Samsung’s aggressive promotions and seven years of updates, matching Apple’s longevity. In regions like northern Sweden, its robust build handles harsh weather better than some competitors.

4. Samsung Galaxy S22: The Value Veteran

Despite being a 2022 release, the Galaxy S22 remains a top seller thanks to deep discounts (now under SEK 6,000). It holds over 5% usage share as Sweden’s most popular Android model, with a compact form factor and solid performance for everyday tasks like streaming SVT Play or navigating Waze. Budget-conscious buyers—perhaps students in Uppsala—opt for it over newer, pricier options.

5. iPhone 15 Pro: The Smart Upgrade Pick

Still widely available at SEK 11,995, the iPhone 15 Pro offers near-flagship specs without the 2025 price hike. Its A17 Pro chip handles gaming and AR apps smoothly, and the titanium design feels premium. It’s a bestseller for those not ready for AI features, with strong sales in refurbished markets.

Market Trends and Insights for 2025

• Apple’s Iron Grip: With iOS at 60%, four of the top five spots are iPhones. Swedish consumers value privacy, ecosystem lock-in, and resale value—factors where Apple excels.
• Samsung’s Android Push: Galaxy models fill the gaps, especially in mid-range (e.g., A-series like A55 at #9 globally). Expect foldables like the Galaxy Z Fold 7 to gain traction among tech enthusiasts.
• Sustainability Focus: Sweden’s eco-conscious buyers favor phones with recyclable materials; Apple’s carbon-neutral claims boost iPhone sales.
• Challenges Ahead: Economic caution could slow growth to 0.6% globally, but AI innovations (e.g., in iPhone 16 and S25) are expected to drive holiday sales.
• Emerging Contenders: Google Pixel 10 and Motorola Razr Ultra appear in niche lists, but they hold under 2% share. Budget hits like Poco X7 Pro shine globally but less so in premium-loving Sweden.

Conclusion

Sweden’s 2025 smartphone scene is defined by Apple’s enduring appeal, with the iPhone 16 leading the charge for its balance of innovation and familiarity. For Android fans, the Galaxy S25 Ultra offers a compelling alternative. As the year ends, watch for Black Friday deals and potential iPhone 17 teases to shake up rankings. Whether you’re eyeing an upgrade or just curious, these best-sellers prove that in Sweden, quality trumps quantity every time. What’s your pick?