GoPro HERO13 Black Price Guide: Current USA Pricing
The GoPro HERO13 Black, launched in September 2024, continues to dominate the action camera market with its groundbreaking features like 5.3K60 video recording, Burst Slo-Mo up to 400fps at 720p, HB-Series interchangeable lenses with auto-detection, and an upgraded 1900mAh Enduro battery for extended runtime. Designed for adventurers, creators, and everyday users, it’s rugged, waterproof to 33ft (10m), and packed with HyperSmooth 6.0 stabilization. Whether you’re capturing epic POV shots or professional-grade footage, the HERO13 Black offers versatility unmatched in its class.
As of 2025, prices have stabilized post-launch, with the base model seeing a slight increase from its initial $399.99 MSRP to $429.99 due to demand and added value in standard inclusions. Below, we’ve compiled a comprehensive price list based on major US retailers, including base models, official bundles, and popular third-party kits. Prices include tax-free estimates (add 5-10% for sales tax depending on your state) and reflect current listings—deals can fluctuate, so check retailers for real-time updates.
Core Models and Pricing
| Model/Variant | Description | Price (USD) | Retailer | Notes |
| HERO13 Black (Base) | Standalone camera with Enduro battery, curved adhesive mount, mounting buckle, USB-C cable. Compatible with HB-Series lenses. | $429.99 | GoPro.com, Amazon, Best Buy | Standard color options like black or forest green; includes $559.96 in perceived value for accessories. |
| HERO13 Black Creator Edition | Base camera + Volta Grip (battery handle), Media Mod (mic/audio), Light Mod (LED lighting). Ideal for vloggers and streamers. | $599.99 | GoPro.com | Launched bundle; enhances live streaming and audio quality. |
| HERO13 Black Ultra Wide Edition | Base camera + Ultra Wide Lens Mod (177° FOV for immersive POV). Includes standard lens for swapping. | $529.99 (estimated; base + $99.99 lens) | GoPro.com | 36% wider field of view; great for landscapes and action sports. |
Bundle Options for Enhanced Value
Bundles add essential accessories like extra batteries, mounts, and storage, perfect for immediate use without extra purchases. Official GoPro bundles emphasize quality, while third-party options offer more pieces at competitive prices.
| Bundle Name | What’s Included | Price (USD) | Retailer | Notes |
| Official HERO13 Black + Accessories Bundle | Base camera + The Handler (floating grip), extra Enduro battery, curved adhesive mount, 64GB microSD card, carrying case, mounting buckle, USB-C cable, wrist strap. | $449.99 | GoPro.com, Amazon | $500+ value; optimized for water sports and general adventure. |
| Amazon HERO13 Black + 50-Piece Accessory Kit | Base camera + 64GB microSD card + 50-in-1 kit (suction cup, floating handle, wrist/chest/head straps, mini tripod, helmet mounts, J-hooks, screws, adhesive pads, anti-fog inserts). | $499.99 (estimated) | Amazon | Massive kit for multi-sport use; includes microfiber cloth. |
| Walmart HERO13 Black 19-Piece 64GB Bundle | Base camera + 64GB microSD + 19 accessories (head strap, handheld monopod, bike/helmet mounts, carrying case, etc.). | $474.98 | Walmart | Budget-friendly entry for beginners; focuses on mounting versatility. |
| Best Buy HERO13 Black Action Bundle | Base camera + extra Enduro battery, 128GB microSD card, carrying case. | $479.99 | Best Buy | Simple upgrade for extended shoots; in-store pickup available. |
| B&H HERO13 Black & Accessories Bundle | Base camera + Handler floating grip, 2x Enduro batteries, 64GB microSD, carrying case, curved mount, buckle, thumbscrew, USB-C cable, wrist strap. | $499.99 (estimated) | B&H Photo | Pro-oriented; excellent for photography/videography pros. |
Key Accessories Pricing (Add-Ons)
Enhance your HERO13 Black with these HB-Series lenses and essentials, available à la carte:
| Accessory | Description | Price (USD) | Retailer |
| Ultra Wide Lens Mod | 177° FOV for ultra-immersive shots; auto-detects and adjusts settings. | $99.99 | GoPro.com |
| ND Filter 4-Pack | Neutral density filters (ND4/8/16/32) for cinematic motion blur; auto-cinematic mode. | $69.99 | GoPro.com |
| Macro Lens Mod | Close-up focus down to 4.3 inches for detailed shots. | $99.99 | GoPro.com |
| Anamorphic Lens Mod | Widescreen cinematic distortion for pro video. | $99.99 | GoPro.com |
| Extra Enduro Battery (1900mAh) | Up to 2.5x longer runtime in cold/hot conditions. | $19.99 | GoPro.com, Amazon |
| 128GB microSD Card (SanDisk Extreme) | High-speed storage for 5.3K footage. | $24.99 | Amazon, Best Buy |
Where to Buy and Tips
- Official GoPro.com: Best for warranties (1-year standard) and exclusive bundles. Free shipping on orders over $50; consider GoPro Subscription ($49.99/year) for unlimited cloud storage and 50% off accessories.
- Amazon: Prime members get fast delivery; watch for flash sales (recent Prime Day dropped bundles to $299.99 in Oct 2025).
- Best Buy: Price match guarantee; financing options like 12-month payments (~$35.84/mo for base).
- Walmart/Costco/B&H: Great for bulk deals; Costco requires membership but often has unlisted perks like extended returns.
Prices are subject to change, especially with holiday sales approaching. For the latest, visit the retailers directly. If you’re upgrading from HERO12, the HB-Series lenses alone justify the switch for creative flexibility. Ready to capture your next adventure? The HERO13 Black is more than a camera—it’s your ultimate storytelling tool.