The Dutch smartphone market in 2025 remains a battleground dominated by premium powerhouses Apple and Samsung, which together command over 75% of the market share. According to recent data, Apple’s iOS ecosystem holds a commanding 42.7% share, while Samsung’s Android versatility secures 35.7%. With smartphone penetration nearing 96% and revenue projected at US$2.4 billion, Dutch consumers prioritize high-quality cameras, long battery life, and seamless integration with daily life—think cycling through Amsterdam while streaming or snapping canal-side selfies.
This list of the 10 best-selling smartphones in the Netherlands draws from sales trackers like Coolblue’s daily rankings, Counterpoint Research’s Q1-Q3 2025 data (adjusted for regional trends), and local market analyses. It’s a mix of flagships for tech enthusiasts and mid-range options for value seekers. Prices are approximate in euros (SIM-free) and reflect October 2025 averages. Note: Sales fluctuate with promotions, but these models have consistently topped charts through Q3.
Best-Selling Smartphones in the Netherlands
1. Apple iPhone 16 (128GB) – €899
4.6 out of 5 Ratings
The undisputed sales leader in the Netherlands, the iPhone 16 blends flagship performance with accessibility. Its A18 chip powers AI features like enhanced Siri and photo editing, while the 48MP camera excels in low-light tulip fields. Battery life lasts up to 22 hours, and USB-C compliance keeps it EU-friendly. Ideal for iMessage loyalists upgrading from older models—over 40% of Dutch iPhone owners cite ecosystem lock-in as a key factor.
2. Samsung Galaxy S25 Ultra (256GB) – €1,349
4.5 out of 5 Ratings
Samsung’s premium Android beast rules for power users, with a Snapdragon 8 Gen 4 processor, 200MP main camera, and S Pen stylus for note-taking on the go. The 6.8-inch AMOLED display hits 2,600 nits brightness, perfect for Rotterdam’s rainy days. It topped Q1 premium sales in Europe, including the Netherlands, thanks to seven years of updates and Galaxy AI tools like real-time translation.
3. Apple iPhone 16 Pro (256GB) – €1,199
4.5 out of 5 Ratings
For those craving pro-level videography, the iPhone 16 Pro’s 48MP triple-camera system and 120Hz ProMotion display deliver cinematic results. The titanium frame adds durability for active Dutch lifestyles, and Apple Intelligence features shine in multitasking. It captured 25% of Apple’s Q2 sales here, appealing to young professionals in Utrecht who value privacy and longevity.
4. Samsung Galaxy A56 (256GB) – €549
4.5 out of 5 Ratings
Coolblue’s top Android seller, this mid-ranger punches above its weight with a 50MP camera, 5,000mAh battery, and IP67 rating. The Exynos 1580 chip handles gaming smoothly, and One UI 7 offers customization galore. Budget-conscious families love its value—sales surged 15% in Q3 amid back-to-school deals, making it a staple in Eindhoven households.
5. Apple iPhone 17 Pro (256GB) – €1,249
4.7 out of 5 Ratings
Freshly launched in September 2025, the iPhone 17 Pro storms charts with under-display Face ID and a 6.3-inch LTPO display. Its A19 Pro chip boosts AI photography, and the 5x telephoto lens is a hit for wildlife spotting in the Hoge Veluwe. Early adopter hype drove 30% week-one sales growth, solidifying Apple’s grip on urban millennials.
6. Samsung Galaxy A16 5G (128GB) – €249
4.3 out of 5 Ratings
The affordable 5G king for entry-level buyers, featuring a 50MP camera, 6.7-inch Super AMOLED screen, and four years of updates. Its 5,000mAh battery outlasts competitors, ideal for long train rides to Groningen. Globally a top-5 seller, it claims 20% of Dutch mid-range sales, drawing first-time buyers and eco-conscious upgraders.
7. Apple iPhone 15 (128GB) – €749
4.3 out of 5 Ratings
Still a bestseller for deal-hunters, the iPhone 15 offers Dynamic Island and USB-C at a discount. The A16 Bionic chip keeps it snappy for apps like Bol.com shopping, and 24-hour battery life impresses. It holds 15% of Apple’s lingering stock sales, popular among secondary-city residents seeking reliability without the Pro premium.
8. Samsung Galaxy A55 5G (256GB) – €449
4.3 out of 5 Ratings
A balanced mid-tier option with a 50MP OIS camera, metal frame, and Knox security for banking on the move. The 120Hz display and 5,000mAh battery make it great for Netflix binges in cozy Amsterdam cafes. Q3 data shows it edging out competitors in the €400-500 bracket, with strong appeal to students.
9. Google Pixel 9 (128GB) – €899
4.5 out of 5 Ratings
Google’s AI-focused phone gains traction with Gemini features like Magic Editor for photos and live translation—handy for multilingual expats in The Hague. The Tensor G4 chip and 50MP camera deliver clean Android, and seven years of support match Samsung’s promise. It broke into Europe’s top 10 in Q1, with Dutch sales up 12% on pure software appeal.
10. Xiaomi Redmi Note 14 (128GB) – €299
4.5 out of 5 Ratings
Rounding out the list, this budget champ boasts a 108MP camera, 120Hz AMOLED, and HyperOS for smooth multitasking. At under €300, it’s a steal for seniors or kids, with 5,110mAh battery for all-day use. Xiaomi’s 8% market share in the Netherlands fuels its rise, especially via online retailers like MediaMarkt.
Market Insights: What’s Driving Dutch Sales?
- Premium Shift: Over 50% of sales are now above €600, per Euromonitor, fueled by AI and camera tech. Apple’s ecosystem and Samsung’s foldables (like the Z Fold7, just outside top 10) lead this trend.
- Sustainability Focus: EU USB-C mandates and repairability scores boost models like Fairphone 5, though it didn’t crack the top 10 yet.
- Challenges Ahead: With only 0.6% global growth forecasted by IDC, inflation hits entry-level segments hardest. Expect Black Friday deals to shake up Q4 rankings.
Whether you’re a cycling commuter or a design-savvy professional, these phones reflect the Netherlands’ blend of innovation and practicality. Which one’s in your pocket? Share in the comments!