Get ready, bargain hunters! Amazon has officially announced the dates for its highly anticipated annual Prime Day event. In a significant expansion from previous years, Amazon Prime Day 2025 will run for a full four days, from Tuesday, July 8, through Friday, July 11. This extended shopping extravaganza promises even more opportunities for Prime members to snag incredible discounts across a vast array of products.
Historically, Prime Day has been a two-day event, but this year’s lengthened duration offers shoppers double the time to explore millions of deals. Amazon is gearing up to deliver some of its lowest prices of the year, with savings expected on everything from must-have tech gadgets and beauty staples to outdoor essentials, kitchen appliances, and everyday household goods.
What to Expect from Prime Day 2025
As always, Prime Day is exclusively for Amazon Prime members. If you’re not already a member, now is the perfect time to consider joining to unlock access to these exclusive savings, along with perks like free two-day shipping, Prime Video, and more.5 Amazon often offers a 30-day free trial for new members, allowing you to participate in the event without an immediate commitment.6
While specific deals will be unveiled closer to the event, early indications suggest massive discounts on popular categories and brands. Shoppers can anticipate:
- Amazon Devices: Expect deep cuts on Amazon’s own products, including Echo devices, Kindle e-readers, Fire tablets, Fire TV Sticks, and Ring security cameras. These often see their lowest prices of the year during Prime Day.
- Electronics: Look out for significant savings on laptops, TVs, headphones (including Apple AirPods and Beats), smartwatches, and other tech accessories from top brands like Samsung, Dyson, and Apple.7
- Home & Kitchen: Appliances, cookware (including popular brands like Le Creuset), vacuums (Dyson, Shark, Bissell), and smart home devices are typically big sellers during Prime Day.8
- Fashion & Beauty: Deals on clothing, shoes, and beauty products from various brands, including Amazon Essentials and Amazon Basics, are also a staple of the event.9
- Everyday Essentials: Stock up on pantry staples, groceries, health and personal care items, and back-to-school supplies at discounted prices.10
New This Year: “Today’s Big Deals”
Adding another layer of excitement, Amazon is introducing “Today’s Big Deals” for Prime Day 2025.11 These will be themed daily deal drops featuring deep discounts from top brands like Samsung, Kiehl’s, and Levi’s.12 These special offers will launch daily at midnight PDT and will be available for a limited time, while supplies last, encouraging shoppers to check in frequently throughout the event.
Early Deals Are Already Live!
For those eager to start saving, Amazon has already kicked off a series of early Prime Day deals.13 These pre-event offers provide a glimpse into the types of discounts to expect and allow Prime members to get a head start on their shopping.14 Keep an eye on Amazon’s website for these initial savings.
How to Maximize Your Prime Day Savings
To make the most of Prime Day 2025, consider these tips:
- Become a Prime Member: This is essential for accessing the vast majority of Prime Day deals.
- Create a Wish List: Add items you’re interested in to your Amazon Wish List. This makes it easier to track prices and see when your desired products go on sale.
- Utilize Alexa: Alexa+ can help U.S. Prime members find personalized deal recommendations and even notify you when an item on your list drops to your preferred price range.
- Download the Amazon App: The app often provides early access to deals and notifications.
- Check “Today’s Big Deals” Daily: Don’t miss out on the themed daily drops for extra savings.
- Compare Prices: While Prime Day offers competitive prices, it’s always a good idea to do a quick price comparison with other retailers before making a purchase.
With four days of sales and millions of deals on offer, Amazon Prime Day 2025 is set to be one of the biggest shopping events of the year. Mark your calendars for July 8-11 and get ready to shop!
