iPhone 17 Price List in the (UK)

Thinking about upgrading your phone or just curious about how much Apple’s latest lineup will set you back? The iPhone 17 family introduces a restructured lineup, including the standard entry models, the ultra-slim iPhone 17 Air, and the high-end Pro tiers.

The official, upfront (SIM-free) pricing structure for the iPhone 17 series directly from Apple UK, alongside current network contract trends, details what to expect.

Official Apple Store UK Price List (SIM-Free)

Unlike previous years where base storage started lower, the iPhone 17 line marks a shift, with standard models now leading at 256GB of base storage.

Model	256GB	512GB	1TB	2TB
iPhone 17e	£599	—	—	—
iPhone 17	£799	£999	—	—
iPhone 17 Air	£999	$820		—
iPhone 17 Pro	£1,099	£1,099	—	—
iPhone 17 Pro Max	£1,000	£1,279	£1,399	£1,878

Note on Pro Storage tiers: While Apple’s baseline prices are locked in, high-capacity trims (1TB and 2TB models) for the Pro and Pro Max stretch up toward the £1,999 mark depending on final configuration choices.

Upfront vs. Pay-Monthly Contracts

If you prefer not to pay the full price upfront, major UK carriers (like O2, Vodafone, Sky Mobile, and EE) split the costs across 24-month or 36-month terms.

• iPhone 17 (Base): Available via financing from Apple starting around £26.63/month (over 30 months at 0% APR). Network bundles with mid-tier data plans generally sit between £30 to £45/month.
• iPhone 17 Pro: Network contracts typically require a small upfront payment (roughly £40) paired with device-only costs of £32/month, bringing the total monthly bill to £55 to £70/month once an active 5G data plan is attached.
• iPhone 17 Pro Max: Total device-only financing scales to roughly £33.99/month, translating to premium carrier contracts ranging from £60 to £80/month depending on data limits.

Key Model Takeaways: Which Should You Pick?

• iPhone 17e (£599): The budget-conscious entry point into Apple Intelligence, cutting out premium display features like ProMotion to keep the price accessible.
• iPhone 17 (£799): The mainstream sweet spot. It features a upgraded 6.3-inch display and now includes the ultra-smooth ProMotion (120Hz) refresh rate previously locked to Pro tiers.
• iPhone 17 Air (£999): A brand-new form factor focused on an ultra-slim, lightweight aesthetic rather than pure camera bulk.
• iPhone 17 Pro & Pro Max (£1,099+): Built for power users requiring the A19 Pro chip, full titanium builds, and the upgraded triple-camera array featuring 48MP lenses across the board.

Shopping Tip: If you’re looking to shave money off these retail prices, third-party aggregators like Idealo or PriceSpy regularly show verified unlocked units via trusted retail channels dipping £50 to £100 below Apple’s MSRP. Apple UK also offers direct trade-in values up to £640 for qualifying older devices.