5 Best Toilet Papers at Walmart (With Buying Guide and FAQs)
Walmart offers a strong mix of affordable store brands and popular name brands. Based on lab tests (including Good Housekeeping’s evaluation of 30+ toilet papers), customer ratings, strength/softness balance, value (price per 100 sheets or equivalent), dissolve rate, and availability, here are five standout options currently stocked at Walmart.
1. Great Value Soft & Strong Premium Toilet Paper (Best Value)
Walmart’s house brand frequently earns “Best Value” recognition in independent tests. Good Housekeeping noted high rankings for thickness, top softness scores in blind tests (outperforming some pricier options), and excellent/quick dissolvability—ideal for most plumbing and septic systems.
It is 2-ply, typically offers a high sheet count per mega roll (around 380 sheets in common packs), and comes in bulk sizes (12-, 30-, 36-, or 45-mega-roll packs). Reviewers praise the softness-to-strength ratio and low price (often among the lowest cents-per-100-sheets options). Great for everyday family use when you want solid performance without paying premium-brand prices.
2. Great Value Ultra Strong Toilet Paper (Best Strong/Premium Store Brand)
This is the step-up Great Value option, frequently compared to Charmin Ultra Strong. It earns high marks (around 4.7 stars from tens of thousands of reviews) for thickness, strength (dry and wet), softness, and cleaning ability. Many users say a roll lasts comparably to name brands and that it is non-irritating with no scent.
2-ply, available in mega-roll packs (commonly 12 or 24). It costs more than Soft & Strong but remains significantly cheaper than leading name brands while delivering noticeable durability. Excellent if you prioritize strength and fewer sheets used per wipe.
3. Charmin Ultra Soft (Softest Premium Pick)
Consistently ranked among the softest toilet papers in lab and consumer tests. It delivers a thick, plush, cushiony feel with good strength (especially when wet in some evaluations) and a smooth tear. Popular bestseller at Walmart with strong ratings.
2-ply mega rolls (and larger XXL options). Best for those who prioritize comfort and luxury feel. Note that ultra-plush papers can dissolve more slowly, so it may not be ideal for older plumbing or septic systems that clog easily. Bulk packs improve the per-sheet value.
4. Cottonelle Ultra Soft / Ultra Comfort (Best Overall Balance)
Frequently praised for a strong combination of softness, strength, absorbency, and cleaning texture (some versions feature rippled or cleaning ridges). Good Housekeeping highlighted strong performance in strength tests and solid absorbency with minimal pilling or layer separation. High customer ratings and steady bestseller status at Walmart.
2-ply mega rolls in various pack sizes. It offers a premium experience that feels substantial without being the absolute softest or strongest extreme. A reliable everyday or slightly elevated choice for most households.
5. Quilted Northern Ultra Plush (Best 3-Ply Option) or Angel Soft (Strong Budget Soft Alternative)
- Quilted Northern Ultra Plush: True 3-ply construction delivers extra thickness, softness, and wet strength/absorbency. Testers often rate it highly for plush feel. Good for those who prefer thicker sheets and use fewer per wipe. Available in mega-roll packs; can dissolve more slowly.
- Angel Soft (strong alternative if you prefer 2-ply value): Extremely popular Walmart bestseller with high ratings. Soft enough for everyday use, dissolves quickly (helpful for septic/older pipes), and offers excellent price-per-sheet value in mega-roll packs (often 9-, 12-, or 36-roll options).
Both are widely available and well-reviewed; choose Ultra Plush for maximum cushion or Angel Soft for budget-friendly reliability and faster breakdown.
Honorable mentions: Scott ComfortPlus or 1000-sheet options for high-capacity/budget needs (excellent dissolve rates); White Cloud Ultra Soft & Strong (historically strong in older Consumer Reports tests and still available in some packs).
Toilet Paper Buying Guide
Focus on these factors rather than just the number of rolls or marketing claims:
- Ply: Most options are 2-ply (balanced strength and softness). 3-ply (like Quilted Northern Ultra Plush) feels thicker and more luxurious but uses more material and may dissolve slower. Single-ply is cheapest but usually requires more sheets.
- Softness vs. Strength: Softness comes from fiber quality, embossing, and ply. Strength matters for wet use and avoiding tearing. Test in-store if possible, or rely on lab results and reviews. Ultra-soft often trades some dissolve speed.
- Sheet count, size, and value: Compare price per 100 sheets (or total square footage) rather than pack price. Mega rolls or high-sheet-count packs (e.g., Great Value Soft & Strong’s 380 sheets) usually win on value. Watch for “mega,” “double,” or “XXL” claims—actual sheet counts vary.
- Dissolve rate / Septic safety: Critical for older homes or septic systems. Faster-dissolving options (many Great Value and Angel Soft styles, plus some Scott) reduce clog risk. Plush/thick papers dissolve more slowly—use fewer sheets or avoid over-flushing.
- Other factors: Unscented is preferable for sensitive skin. Look for septic-safe labeling. Bulk packs save money and trips but require storage space. Sustainability options (recycled or bamboo) exist but may cost more and vary in softness.
- Practical tips: Buy during rollbacks or in larger packs for best value. Check current unit pricing on Walmart’s site or app. Preferences are personal—softness is subjective.
Frequently Asked Questions
Is Great Value toilet paper as good as name brands?
Often yes for the price. Soft & Strong and Ultra Strong perform competitively in independent tests for softness, thickness, and value, and many shoppers find them comparable or preferable once they try them.
What is the softest toilet paper at Walmart?
Charmin Ultra Soft typically ranks highest in softness tests, followed closely by plush options like Quilted Northern Ultra Plush and some Cottonelle varieties.
Which is best for septic systems?
Prioritize faster-dissolving papers such as Great Value Soft & Strong, Angel Soft, or Scott styles. Avoid or use sparingly the thickest ultra-plush varieties.
How do I compare value accurately?
Calculate cost per 100 sheets (or per square foot when listed). Mega rolls with higher sheet counts usually deliver better long-term value than small regular rolls.
2-ply or 3-ply?
2-ply is the everyday standard and usually sufficient. Choose 3-ply if you want maximum thickness and are willing to pay a bit more and manage dissolve rates carefully.
Are bulk packs worth it?
Yes for most households—lower per-sheet cost and fewer shopping trips—provided you have storage space and use the product before quality degrades (rare with toilet paper).
Prices and exact pack configurations fluctuate with promotions and location, so verify current details and unit pricing on Walmart.com or in-store. Preferences for softness, strength, and plumbing needs vary, so the “best” choice is the one that balances your priorities and budget. Stocking up on a well-reviewed Great Value or mid-tier name brand is a practical starting point for most people.