Apple iPhone 17 Pro Price List: Official UK Costs by Storage Tier
If you are looking to upgrade to Apple’s latest premium lineup, managing your budget depends heavily on two decisions: choosing between the standard Pro and the massive Pro Max, and deciding how much onboard storage you actually need for your local files, 4K ProRes videos, and offline Apple Intelligence workflows.
Below is the definitive pricing structure for the SIM-free, unlocked premium lineup directly from Apple UK.
Direct Purchase Price List (SIM-Free)
Apple has maintained its tier structure, starting the lineup at 256GB of baseline storage. If you want the maximum 2TB pocket powerhouse, you will face an incremental scale across both form factors.
| Storage Capacity | iPhone 17 Pro (6.3-inch) | iPhone 17 Pro Max (6.9-inch) |
| 256GB | £1,099 | £1,199 |
| 512GB | £1,299 | £1,399 |
| 1TB | £1,499 | £1,599 |
| 2TB | £1,999 | £1,999 |
Note on the 2TB Variant: Interestingly, the top-tier 2TB storage option sits at an identical £1,999 price point across both the standard Pro and the Pro Max models, making the screen size upgrade practically free if you are buying maximum storage.
What Changes Between Tiers?
The pricing variation isn’t just about screen real estate. Here is what your investment gets you across the two models:
- The Baseline Screen Size Shift: Moving from the Pro to the Pro Max takes you from a 6.3-inch display to a sprawling 6.9-inch footprint. Both panels feature updated ProMotion technology with smooth 120Hz refresh rates.
- The Pro Fusion Cameras: Both models carry a complete triple-lens system utilizing 48MP resolution sensors across the primary, ultra-wide, and telephoto lenses. However, the Pro Max packs extended battery efficiency to handle longer mobile shooting sessions.
- Color Choices: Standard pricing applies identically across all three premium finishes this year: Cosmic Orange, Deep Blue, and traditional Silver.
Alternative Financing Options
If dropping over a grand upfront isn’t ideal, several pathways break down the cost:
- Apple Interest-Free Finance: Apple UK offers 0% APR installment options over a 30-month term. For the entry-level models, this translates to £36.63 per month for the standard Pro or £39.96 per month for the Pro Max.
- Carrier Contracts: Majors like O2, Vodafone, and EE offer split contracts (delinking your device loan from your monthly data/airtime plan) typically spread over 24 or 36 months, though total dynamic contract costs fluctuate based on data allowances and network index increases.