The Samsung Galaxy S24 Ultra remains the gold-standard Android flagship in 2025, blending a 6.8″ Dynamic AMOLED 2X display, Snapdragon 8 Gen 3 (for Galaxy), 200 MP quad-camera, and the signature S Pen. Two years after launch, prices have dropped sharply thanks to carrier trade-ins, Black Friday leftovers, and the upcoming Galaxy S26 hype.
Below is the complete U.S. price list across every storage tier, color, and major retailer
1. Galaxy S24 Ultra (12GB 256GB) – Price: $974
4.6 out of 5 Ratings
2. Galaxy S24 Ultra (256GB) – Price: $974
4.6 out of 5 Ratings
3. Galaxy S24 Ultra (512GB) – Price: $1,052
4.6 out of 5 Ratings
1. Official MSRP (Unlocked, Samsung.com)
| Storage | Original MSRP | Colors Available |
|---|---|---|
| 256GB/12GB | $974.99 | Titanium Black, Gray, Violet, Green |
| 512GB/12GB | $1,052 | + Titanium Yellow, Blue, Orange |
| 1TB/12GB | $1,659.99 | Same as 512 GB |
Samsung offers 0% financing for 48 months and up to $800 instant trade-in credit (even cracked S21 Ultra gets $400).
2. Carrier Locked Prices (24-month contract)
| Carrier | 256 GB | 512 GB | 1 TB | Perks |
|---|---|---|---|---|
| Verizon | $25/mo ($900) | $30/mo ($1,080) | $38/mo ($1,368) | Free Galaxy Watch 7 with new line |
| T-Mobile | $0 down, $37.50/mo | $4.17/mo + $900 | $12.50/mo + $900 | Free storage upgrade |
| AT&T | $20/mo ($720) | $28/mo ($1,008) | $36/mo ($1,296) | BOGO 50% off |
| Xfinity Mobile | $800 outright | $980 | $1,180 | $300 virtual prepaid card |
3. Retailer Street Prices (No contract)
| Retailer | 256 GB | 512 GB | 1 TB |
|---|---|---|---|
| Best Buy | $849.99 | $949.99 | $1,149.99 |
| Amazon (Prime) | $859.00 | $959.00 | $1,169.00 |
| Walmart | $879.00 | $999.00 | $1,199.00 |
| Target | $899.99 | $1,019.99 | $1,219.99 |
| Costco | $819.99 (members) | $919.99 | $1,119.99 |
4. Refurbished & Open-Box Deals
- Samsung Certified Re-Newed: $699 (256 GB, like-new, 1-yr warranty)
- Back Market (A-grade): $645–$680
- eBay (Top-rated sellers): $599 (average, 30-day returns)
5. Trade-In Values (Instant Credit)
| Your Old Phone | Samsung | Verizon | Best Buy |
|---|---|---|---|
| iPhone 15 Pro Max | $800 | $1,000 | $750 |
| Galaxy S23 Ultra | $650 | $800 | $620 |
| S22 Ultra | $400 | $500 | $350 |
| Pixel 8 Pro | $450 | $550 | $400 |
Quick Buying Guide
- Best overall deal: Best Buy open-box excellent ($799) + $750 trade-in = $49 out of pocket.
- Max storage on budget: T-Mobile free 512 GB upgrade.
- No credit check: Walmart straight-talk locked at $879.
- Avoid: Carrier “free” phones that lock you in for 36 months.
What’s Next?
Samsung will unveil the Galaxy S25 Ultra at Unpacked January 22, 2026. Expect another $150–$200 price drop on the S24 Ultra the same week.
Pro tip: Stack Samsung’s 10% student/teacher/military discount on top of the $899 sale price → $809.99 for educators.