Top Best-Selling Hair Conditioners in 2025
Based on current sales data from major retailers like Amazon, combined with expert recommendations from beauty publications (updated 2025), here are the standout best-selling hair conditioners. These picks emphasize hydration, repair, and frizz control, with many featuring natural ingredients like argan oil, shea butter, and keratin. Popularity is driven by high sales volume, positive reviews, and viral trends on platforms like TikTok. I’ve focused on versatile options for various hair types, prioritizing those frequently topping charts.
1. Olaplex No. 5 Bond Maintenance Conditioner
4.6 out of 5
An ultra-hydrating, restorative conditioner designed to repair and protect damaged hair, reduce split ends, and tame frizz by reconnecting broken hair bonds. Free from DEA, aldehydes, and formaldehyde. Gentle enough for daily use or with every wash.
Suggested Use:
Apply to clean, damp hair. Leave on for a few minutes, then rinse thoroughly. Use daily or as needed with each wash for best results.
2. Moroccanoil Hydrating Conditioner
4.6 out of 5
A gentle, daily-use conditioner that delivers instant hydration, improved manageability, and luminous shine. Enriched with argan oil, antioxidant-rich Vitamins A and E, and red algae—renowned for its ability to attract and retain moisture.
Suggested Use:
After shampooing, apply to damp hair from mid-lengths to ends. Leave on for 1–2 minutes, then rinse thoroughly.
3. TRESemmé Moisture Rich Hydrating Conditioner
4.7 out of 5
Infused with hydrating hyaluronic acid, our Rich Moisture Conditioner deeply restores, replenishes, and detangles—delivering long-lasting moisture and healthy-looking shine. Designed to leave hair soft, smooth, and manageable.
Heat Protection:
Start your heat protection in the shower—Rich Moisture Shampoo & Conditioner help prep and shield your hair from styling heat. Free From: Formulated with 0% parabens, mineral oil, and DMDM hydantoin. PETA-approved and cruelty-free.
4. Aussie 3 Minute Miracle Moist Deep Conditioner
4.7 out of 5
Deeply hydrate and revive dry hair in just 3 minutes with this rich, paraben-free formula. Infused with nourishing avocado oil and jojoba oil, it delivers lasting moisture while leaving hair silky, shiny, and smooth. A bright citrus and floral scent adds a refreshing touch to your hair care routine.
5. Herbal Essences Hello Hydration Conditioner
4.6 out of 5
Experience total hydration with this moisturizing conditioner, designed to deeply nourish and soften hair while maintaining color vibrancy. Its pH-balanced formula is gentle on hair and scalp, delivering long-lasting moisture without weighing hair down.
Key Benefits:
- Provides deep, lasting moisture for soft, healthy-looking hair
- Color-safe and pH balanced for everyday use
- Infused with creamy coconut essence for a lush, tropical scent
- Mindfully created: paraben-free, mineral oil-free, dermatologist tested
6. Nexxus Keraphix ProteinFusion Conditioner
4.6 out of 5
Visibly heal signs of severe hair damage—starting from the first use. This rich, reparative conditioner works as part of a system to help repair hair from within, leaving it smooth, soft, and deeply conditioned.
Key Benefits:
- Smoothing Keratin: Penetrates deep into the hair fiber to help restore a smooth, healthy feel
- Powerful Protein Infusion: Formulated with Nexxus H4 Complex to visibly repair the four key signs of hair health: strength, elasticity, shine, and moisture
- Designed to repair damage and restore vitality to overprocessed or weakened hair
- Brings the salon experience home with professional-quality care
7. Pantene Conditioner
4.5 out of 5
Strengthen and nourish weak, fragile strands with our rice water-infused conditioner, specially formulated to reduce hair loss and thinning caused by breakage. Packed with amino acids, it promotes healthy hair growth and improves overall hair quality.
Enriched with Pantene’s Pro-V blend and Vitamin B5, this conditioner repairs damage from root to tip, reduces split ends and breakage, helping you skip trims while growing visibly stronger, longer, and healthier-looking hair.
8. Paul Mitchell The Conditioner
4.6 out of 5
A nourishing leave-in conditioner suitable for all hair types that hydrates strands, smooths frizz, and reduces static for a sleek, polished finish.
Benefits:
- Color safe
- Vegan
- Paraben-free
- Made without gluten
Suggested Use:
After cleansing with your favorite Paul Mitchell shampoo, apply a small amount to clean, damp hair. Style as desired.
9. Nioxin System 2 Scalp + Hair Thickening Conditioner
4.7 out of 5
Nioxin System 2 Conditioner promotes a healthy scalp environment that supports hair growth. Its lightweight, moisturizing formula strengthens hair, helping to reduce damage and breakage for fuller-looking hair.
Suggested Use:
Apply to wet hair. Gently massage into scalp and hair. Leave on for 1–3 minutes, then rinse thoroughly.
10. Cantu Shea Butter for Natural Hair Hydrating Cream Conditioner
4.6 out of 5
Pure shea butter deeply replenishes essential moisture to nourish and strengthen hair.
Great For:
Type 2 waves, Type 3 curls, and Type 4 coils.
No Harsh Ingredients:
Formulated without mineral oil, sulfates, parabens, silicones, phthalates, drying alcohols, paraffin, or propylene glycol.
These selections reflect a mix of rinse-out and leave-in formulas, with Olaplex and Verb leading in overall sales due to their proven repair tech and accessibility. For curly hair, Briogeo and Mielle dominate; for fine hair, Verb is a bestseller. Always patch-test new products, and consider your hair type—thicker textures benefit from richer creams, while finer hair suits lighter gels. If you’re shopping, check Amazon or Ulta for current deals and reviews.
