What Are BB Creams and Why Choose One?
BB creams (short for “beauty balm” or “blemish balm”) are lightweight, multitasking hybrids that blend skincare and makeup. They provide sheer to medium coverage, even out skin tone, and often include benefits like SPF, hydration, and antioxidants—making them ideal for a “no-makeup makeup” look, especially on days when full foundation feels too heavy. Based on 2025 reviews from beauty experts and editors, the best ones prioritize breathable formulas, broad shade ranges, and skin-loving ingredients like hyaluronic acid or peptides. Here’s a roundup of the top 8 standout options, selected for their performance across skin types (dry, oily, combination, mature).
1. Maybelline Dream Fresh Skin Hydrating BB cream

4.5 out of 5
Dream BB Fresh 8-in-1 Skin Perfecting Beauty Balm
Hydrates, protects with SPF 30, brightens, blurs imperfections, smooths, enhances, and is oil-free—all in one. Available in 5 skin-tone perfecting shades.
Light Coverage Foundation + Skincare Benefits = BB Cream
This BB cream adapts to your skin tone, minimizes and blurs pores, and reduces redness for a flawless, natural look. Oil-free formula keeps your skin feeling fresh.
2. COVERGIRL Smoothers Lightweight BB Cream

4.5 out of 5
- Cruelty-Free: Our products are never tested on animals.
- Instant Skin Enhancer: Delivers a natural-looking radiance while moisturizing to improve skin elasticity.
- Hydrating: Lightweight cream that blends effortlessly for a smooth finish without clogging pores.
- Lightweight: Lets your natural glow shine through.
- SPF Protection: Broad-spectrum SPF 21 shields your skin from harmful UVA and UVB rays.
3. pūrlisse Radiant Glow Illuminating BB Cream

4.6 out of 5
Dewy & Luminous Finish
Achieve a natural, no-makeup makeup look with this BB cream, perfect for dry, normal, combination, and sensitive skin types. Radiant Glow combines the benefits of a dewy foundation, illuminating moisturizer, and BB glow cream—all in one.
Skin-Loving Yet Effective
Formulated with nourishing ingredients like Goji & Hawthorn Berry and Jasmine, this foundation improves skin texture while deeply moisturizing. Light-reflecting pigments enhance your natural radiance, leaving you with a healthy, luminous glow.
4. IPKN Moist & Firm BB Cream

4.6 out of 5
A moisture gel matrix that delivers rich hydration and nourishment for effective skin moisturization. It adheres perfectly to your skin, feeling natural while providing full coverage. Enriched with ceramide and collagen to support skin elasticity and reduce the appearance of fine lines.
5. Marcelle BB Cream

4.5 out of 5
The Ultimate Luminous Skin Enhancer: This beauty balm features self-adjusting pigments, powerful antioxidants, aloe, and chamomile to nourish and brighten your skin.
Multitasker: Replacing three products in your routine, this BB cream acts as a lightweight moisturizer to protect and improve skin, a corrector that evens and illuminates skin tone, and a makeup base that helps hold your look all day.
8-in-1 Benefits: It evens skin tone, provides immediate and long-lasting hydration, shields against premature aging and environmental stress, supports skin regeneration, controls shine, soothes and calms, and minimizes the appearance of imperfections.
Quick Tips for Choosing and Applying
- Shade Match: Opt for broader ranges like Kosas or Tarte if inclusivity matters—test in natural light.
- Skin Type: Dewy picks (e.g., Chantecaille) for dry skin; blurring mattes (e.g., Tarte) for oil control.
- Application: Dot on with fingers post-moisturizer, blend outward. Pair with SPF if the built-in isn’t enough.
- Pro Insight: As celeb MUA Katey Denno notes, BBs excel for “moisturize, protect, and correct” routines—perfect for summer-to-fall transitions.
These picks are based on hands-on tests from 2025 editor roundups, focusing on longevity, blendability, and real-skin results. If you have a specific skin concern (e.g., oily or mature), let me know for more tailored recs!