As 2025 unfolds, the toy industry continues to captivate children with a blend of innovative technology, beloved characters, and creative play. From interactive plush toys to STEM-focused kits, this year’s best-selling toys offer something for every child, sparking imagination and encouraging learning through fun. Drawing from top toy lists and trends highlighted by retailers and experts, here’s a roundup of the hottest toys for kids in 2025, perfect for holidays, birthdays, or any special occasion.

1. Interactive Plush Toys

Interactive plush toys are dominating kids’ wish lists in 2025, combining cuddly companions with engaging technology.

Disney’s Stitch Interactive Toy

WOW! Stuff Disney Stitch Puppetronic by RealFX | with a Limited 1st Edition Certificate | Looks, Feels & Sounds Real! | Disney’s Lilo & Stitch | Over 100 Action & Sounds | 18″ High | Ages 6+

This 18-inch-tall Stitch from Lilo & Stitch features 100 action and sound combinations. Kids can move his ears and mouth, make his eyes blink, and trigger different moods by petting his head. Praised for its no-Wi-Fi design, it’s a safe and huggable hit for kids ages 3+. Available at major retailers like Amazon and Target.

Little Live Pets My Walking Penguin (Waddles)

Little Live Pets – Cozy Dozys: Charlie The Puppy | Interactive Plush Toy Dog. 25+ Sounds and Reactions. Magical Eye Movement. Blanket, Pacifier and Batteries Included. for Kids Ages 4+.

This adorable penguin walks, dances, and even burps, complete with a leash for interactive play. It’s a top pick for younger kids who love animals, offering hours of engaging fun. Find it at retailers like John Lewis and Amazon.

Ms. Rachel Speak & Sing Doll

Ms. Rachel Speak & Sing Doll 16” Tall Interactive Toy with 4 Songs & 16+ Phrases, Toddler Toys for Girls & Boys Ages 6 Months to 3+ Years

Based on the popular YouTuber and educator, this soft, touch-activated doll plays music, words, and phrases, making it a favorite for toddlers. It sold out repeatedly in 2024 and remains a top choice in 2025. Available at Amazon and other major retailers.

2. STEM and Educational Toys

STEM (Science, Technology, Engineering, and Math) toys continue to be popular among parents seeking toys that entertain and educate.

• 3D Printing Pen: This kid-friendly pen allows children to create 3D designs using safe, non-hot plastic filaments. It’s lightweight and easy for small hands to hold, making it a great introduction to 3D printing for kids ages 6+. Available at CNET-recommended retailers like Amazon.
• Snap Circuits Spy Kit: This award-winning kit lets kids build top-secret devices like voice changers and motion detectors, teaching circuitry and problem-solving. It’s a hit for ages 8+ and available at Good Housekeeping-approved stores like Target.
• LEGO Creator Sets: The 2025 sets, like the flamingo, cockatoo, or axolotl builds, feature posable parts and encourage creativity. These sets are popular for ages 8+ and can be found at retailers like Hamleys and FAO Schwartz.

3. Classic Toys with a Modern Twist

Classic brands like Barbie, LEGO, and Play-Doh remain evergreen, with 2025 versions incorporating fresh themes and technology.

• Barbie 65th Anniversary Collection: Celebrating 65 years, Barbie’s 2025 lineup includes Moana 2 and Wicked-inspired dolls, such as the Elphaba and Glinda Singing Barbies. These dolls are top sellers at Selfridges and Amazon, appealing to kids ages 3+.
• Play-Doh Marvel Hulk Smash & Squish Playset: Featuring a bendy Hulk figure and molds to create squishable objects, this set is a top pick on Amazon’s 2025 best-seller list. It’s ideal for kids ages 3+ who love hands-on creativity.
• LEGO Disney The Lion King Simba Playset: Released for the 30th anniversary of The Lion King, this buildable Simba is a favorite for kids ages 6+, blending nostalgia with creative building. Available at Amazon and John Lewis.

4. Interactive and Screen-Free Audio Toys

Screen-free toys that promote imaginative play are a growing trend, especially for younger children.

• Little Tikes Story Dream Machine: This audio player projects stories like The Princess and the Pea onto walls and includes a nightlight mode. It’s designed for kids ages 3+ and is a top pick at retailers like Argos and Selfridges.
• Toniebox with Blippi or Peppa Pig Tonies: The Toniebox, paired with characters like Blippi or Peppa Pig, offers screen-free storytelling and songs. It’s a favorite for ages 3+ and available at Hamleys and Amazon.

5. Active and Outdoor Play

Toys that encourage physical activity and outdoor fun are also trending in 2025, appealing to parents looking to balance screen time.

• Flybar Kid Trax Bronco Mountain Escape: This battery-powered ride-on vehicle features LED lights, sound effects, and a max speed of 5 mph. It’s perfect for kids ages 3+ and available at Target and other retailers.
• GraviTrax Junior Starter Set: This marble run system, a Good Housekeeping Best Toy Award winner, encourages kids ages 3+ to build creative tracks. It’s available at Amazon and Fat Brain Toys.

Where to Shop

The best places to find these top-selling toys include:

• Amazon: Offers a wide selection, including exclusives like the Play-Doh 10-Pack and Crayola sets. Check their “Toys We Love” list for deals.
• Target and Walmart: Known for competitive pricing, especially during Black Friday and post-Christmas sales.
• John Lewis, Hamleys, and Selfridges: Curate high-quality toys from brands like LEGO, Barbie, and Jellycat.
• FAO Schwartz: Ideal for premium and exclusive toys, perfect for special gifts.

Tips for Parents

• Shop Early: Popular toys like the Ms. Rachel Doll and Stitch Interactive Toy often sell out during the holiday season.
• Consider Age Appropriateness: Check age recommendations to ensure safety and engagement.
• Look for Deals: Black Friday, Cyber Monday, and post-Christmas sales offer significant discounts at retailers like Target and Walmart.
• Balance Fun and Learning: Toys like STEM kits and audio players provide both entertainment and developmental benefits.

The 2025 toy market is all about blending fun, creativity, and education. Whether your child loves interactive pets, building with LEGO, or exploring with STEM toys, these best-sellers are sure to bring joy and spark imagination. Happy shopping!