Try Bing Search Engine
If Google is Snubbing Small Creators, It’s Time We Look at Bing Differently
Over the years, Google has become the undisputed giant in the search engine space. With over 90% of the market share, it’s easy to assume that every blog post or website update we make should be tailored solely for Google. But for many small website owners and bloggers, it’s become increasingly clear: Google isn’t playing fair anymore.
The Problem: Google Isn’t Prioritizing Small Creators
If you’re a small blogger or indie site owner, you’ve probably felt the sting:
- Your content buried under Reddit, Quora, and big brand websites.
- Core updates that suddenly tank your traffic with no clear explanation.
- A growing sense that Google no longer values original, niche content from small creators.
We put in the effort. We write quality content. We try to provide value. But our voices are often drowned out in the algorithmic shuffle.
The Opportunity: Bing is Listening
While Google may dominate, Bing is still here—and it’s gaining ground. With the rise of AI-powered search via Microsoft’s integration of ChatGPT into Bing, the playing field is beginning to shift.
Bing is actively working to improve its results and user experience. It’s far from perfect, but here’s the key difference: Bing still has space for small sites. It’s not as overrun by mega-sites, and it seems to be more welcoming to diverse sources of content.
Why This Matters
As small creators, we don’t have the budgets or teams that big media companies do. But we do have something more valuable: authenticity, depth, and passion. By giving Bing a chance, we do more than just diversify our traffic sources—we support a more open, balanced internet.
What Can You Do?
- Index with Bing Webmaster Tools
Just like Search Console, but for Bing. It’s free, easy to set up, and helps Bing discover your site. - Focus on High-Quality, Niche Content
Bing tends to reward originality. If you’re writing genuine, helpful content, it has a better chance of showing up. - Optimize for Microsoft Edge Users
With Edge and Windows integrating Bing, more users are defaulting to it—especially outside tech circles. - Encourage Others to Try Bing
A small shift in user behavior can lead to big changes. If more people start using Bing—even occasionally—it increases exposure for independent websites.
Let’s Level the Playing Field
This isn’t about abandoning Google. But it is about being strategic. The internet was built on the backs of small websites, hobbyists, bloggers, and indie creators. We deserve visibility. We deserve fair treatment.
If Google won’t make room for us, maybe it’s time we help build up the platforms that will.
Let’s support each other. Let’s support Bing. And let’s make the internet more open again—together.
